Unique Business Model Helps Red Tree Marketing Resultants Win National Launch of Boulder-Based GoodBelly

DENVER, CO--(Marketwire - February 19, 2008) - Red Tree Marketing Resultants (www.redtreeresults.com) announced today that it has been named the agency of record for Boulder, Colo.-based NextFoods after a review of local and national marketing services firms.

Red Tree Marketing Resultants, located in Denver, will develop a marketing and communications strategy and execute a national integrated marketing, advertising and promotional campaign for the launch of NextFoods' new grocery product, GoodBelly probiotic fruit drink. The campaign targets consumers seeking a healthier lifestyle and uses multiple media channels while supporting in-store promotions and community street marketing. The campaign employs print, radio, direct marketing and ambient media tactics to help launch the product in U.S. grocery stores and in select Boulder outlets.

"Red Tree Marketing Resultants brings a new business model -- called the Resultants Model -- for marketing services that is similar to the management model we use here at NextFoods," said Mary Adams, vice president of Marketing for NextFoods. "Red Tree has proven results in the organic products industry and reacted quickly to our request in assembling an endearing, provocative marketing strategy that was the basis of a breakthrough campaign that speaks to consumers seeking better overall health. Red Tree was the ideal fit for GoodBelly given their deep understanding of organic health brands, strong consumer marketing, and their development of a skilled network of creatives from around the world."

GoodBelly is the multivitamin fruit drink with Lp299v, a probiotic that when taken daily has been clinically proven in Sweden to help digestive functions and promote immunity. NextFoods is the new venture of Steve Demos, natural foods guru and the founder and former president of White Wave Inc., the largest producer of soy-based products in the United States.

"If you take an antibiotic when you're sick, GoodBelly is what you can take to help you stay well," said Red Tree Marketing Resultants co-founder Bob Mazerov. "Using this as our mantra, we developed a marketing strategy that became the foundation from which our worldwide network of creative experts developed an eye-catching campaign that draws attention to American bellies as the focal point of their health and wellness. The campaign encourages people to make themselves healthier with GoodBelly, a delicious juice that helps support a healthy digestive system and bolster the body's natural immunity."

"After accepting the challenge NextFoods gave us, we launched in just over 30 days from the handshake until the product was on the shelves and the advertising was running," explained Brendan Miller, Red Tree Marketing Resultants co-founder. "And we did so with no sacrifice in creative quality. Using our unique, proprietary network of worldwide creative experts -- writers, designers, artists, art directors and creative directors -- we brought the GoodBelly campaign to life at a pace no classic national advertising agency could match."

The Resultant Model is akin to the way Hollywood movies are made, where a central production company assembles the best talent worldwide. The Resultant Model has another unique feature: all of the Resultant Creatives -- designers, art directors, copywriters, artists, and web designers -- must own their own businesses. The belief of Red Tree Marketing Resultants is that business owners have a better understanding of how and why their client needs to run profitably and efficiently.

Red Tree Marketing Resultants is a full-service agency that most recently has forged new ground using its Resultants Model with clients such as Pulte Homes, Egg & I Restaurants, and lead management firm Qgenisys.

About Red Tree Marketing Resultants

Red Tree Marketing Resultants specializes in delivering marketing and advertising strategies grounded in research that best serves the goals of the client while building all marketing efforts on clearly defined strategies. Red Tree Marketing Resultants taps its unique proprietary worldwide network of creative experts, all who run their own businesses, to develop original and progressive advertising and branding strategies. The Denver-based firm was started by co-founder Brendan Miller, a former account executive for the nation's top automotive ad agencies with additional experience in real estate, retail, technology and food service advertising, and co-founder Bob Mazerov, a 30-year veteran of advertising, marketing and research who has developed marketing, business and advertising strategies for national and international companies like PepsiCo, Wal-Mart, Sprint, AVIS, Discover Financial Services, Texas Tourism, and Pizza Hut. Visit www.redtreeresults.com or contact (303) 741-2369.

About NextFoods

NextFoods Corporation -- the brainchild of Steve Demos, founder of Silk® brand soymilk -- is out to solve human health issues through use of scientifically proven functional foods. Headquartered in Boulder, Colo., the company imports its first offering -- GoodBelly, a probiotic fruit drink in a shot size. NextFoods is founded on the belief in right livelihood and a long heritage of socially and environmentally responsible business practices. Email info@nextfoods.net for more information.

Contact Information: Press Contact: Marc Lumpkin Red Tree Marketing Resultants (303) 378-2366