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Guardian News & Media Joins Mochila as Premier Content Provider on Online Media Marketplace
The Guardian to Syndicate Content and Broaden Distribution
| Source: Mochila, Inc.
NEW YORK, NY--(Marketwire - May 22, 2008) - Guardian
News & Media has joined Mochila,
the first global online media marketplace for text, video and photo
content, as one of its premier content providers. Mochila's Marketplace is one of the
largest repositories of high-quality, rights-managed content from the most
well-respected names in media globally.
As a member in Mochila's marketplace, Guardian News & Media will syndicate
multi-media content from their Web site, Guardian.co.uk. Mochila will power
the Guardian's ability to reach new markets by distributing its content to
Mochila's networks of high-quality Web sites via its suite of highly
customizable ad-supported widgets and
other publishing products.
"The Guardian's vast array of content provides unrivalled coverage of the arts,
business, sports, travel and news," said Collin Hughes, managing director
of Guardian Professional. "By becoming part of the Mochila community, we
are continuing our strategy of broadening the distribution channels for our
trusted news and information, while extending the reach of Guardian News &
Media."
Mochila's Marketplace is constantly updated with millions of articles,
photos and videos from many of the largest, most recognized media
providers.
"The Guardian is one of the world's great content brands as well as one of
the most web-savvy," said Keith McAllister, CEO of Mochila. "By joining
Mochila, the Guardian is making its great content easily available for
other publishers to acquire and re-publish."
About Mochila
Mochila's unique content syndication platform helps publishers build their
businesses, content owners find new value for their content, and
advertisers reach highly engaged target audiences. Mochila's marketplace
contains the world's richest supply of high-quality articles, photos, and
videos covering subjects from hard news to business, entertainment, sports,
and health, among many others. Mochila combines proprietary licensing
technology with a customizable suite of ad-supported widgets to provide
dynamic content solutions that drive audience and generate revenue. For
marketers, Mochila offers a unique way to buy media that efficiently
leverages trusted editorial context, quality audiences, and network
distribution. Mochila came out of stealth mode in March 2006 and today has
thousands of member organizations, including many of the world's best-known
publishers and content creators. Mochila is privately held and based in New
York, NY. For more information, visit www.mochila.com.
About The Guardian
The Guardian newspaper was founded in 1821 and has a long history of
editorial and political independence. Its network of websites was launched
in 1999 and Guardian.co.uk is now the one of the UK's most popular. For the
past three years Guardian.co.uk has been voted the best newspaper on the
web at the Webby Awards.
Unlike most media organisations which are owned by a proprietor or group of
shareholders. The Guardian is owned by the Scott Trust, a unique form of
media ownership in the UK, which secures the continuity and editorial
independence of the Guardian. Not owned by shareholders, dictated to by a
press baron or influenced by a political party, Guardian journalists are
free to present the truth as they see it.