Mochila Makes Premium Olympic News Content Readily Available to Publishers Globally

NEW YORK, NY--(Marketwire - August 12, 2008) - Mochila, the only global online media marketplace for premium text, video and photo content, is setting the gold standard for online distribution of Beijing 2008 Olympic news and feature content. Publishers of all sizes can add tremendous value to their website with the latest in Olympic coverage, including articles, photos and video. Mochila provides one-stop shopping for the world's best and broadest range of Olympic content, all free with advertising support.

Whether publishers are looking for video of the opening ceremonies, world-class finish line photos or updates of Michael Phelps' amazing gold medal run, Mochila offers licensed, rights-managed content from top media brands covering the Games, including The Associated Press, The Guardian, Kyodo News International, Thomson Reuters, Getty Images and Zuma Press, to name a few.

Publishers are able to syndicate all of Mochila's sports content through their full suite of ad-supported publishing widgets, including highly interactive video and photo slideshow players. Mochila's widgets are available in many sizes and shapes, which can be customized to match any website's look and feel. Mochila's photo player plays photos in sequence or lets users easily navigate from image to image. The player provides publishers with a customized application to feature the world's best photos from Mochila's vast content repository, the world's richest and freshest supply of high-quality rights-managed content. The widget application also provides monetization support for publishers with in-stream 300x250 rich media ad units.

"For the first time in Olympic history, web publishers have free access to premium Olympic content from the world's top content companies," said Keith McAllister, CEO of Mochila. "Mochila provides a highly customized and free way for any web publisher to take immediate advantage of the world's best Olympic content."

ABOUT MOCHILA

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit http://www.mochila.com.

Contact Information: CONTACTS: Gavin Skillman or Eleni Bourinaris LaunchSquad for Mochila 212-564-3665 Mochila@launchsquad.com