LONDON and HELSINKI, Finland, Sept. 17, 2008 (GLOBE NEWSWIRE) -- ROK Entertainment Group (OTCBB:ROKE), the global entertainment company, today announces the launch of ROK Promoter, an intuitive web-based application which allows advertisers to easily create and manage their own Bluetooth advertising campaigns, direct to consumers.
ROK Promoter has been developed by Geniem, the Finland-based mobile applications development subsidiary of ROK.
ROK Promoter enables advertisers to build, deploy and monitor Bluetooth proximity-marketing mobile video campaigns themselves, via an easy-to-use web interface, without the need for third-party agency involvement.
"The power of opt-in, one-to-one marketing, through mobile phones and, in particular, being able to reach customers at that crucial point where buying decisions are being made, is becoming ever-more important and valuable to advertisers," said Laurence Alexander, Group CEO of ROK, "so we set out to make the process of creating, delivering and monitoring such campaigns as easy as possible for advertisers."
Proximity marketing via Bluetooth is a particularly attractive proposition to advertisers because of the low set-up cost and easy interaction for users. Using Bluetooth transmitters, marketers are able to engage with mobile phone users in specific locations in a highly targeted fashion.
"Until now, Bluetooth marketing has been something of a black art with a number of specialist companies providing a range of services for advertisers," added Alexander, "whereas now, with ROK Promoter, we put the advertiser in control."
ROK Promoter is available to license on a weekly, monthly or long-term basis.
ROK Promoter converts video and images to the appropriate size to fit different cell phone models and screen sizes. It easily manages multiple Bluetooth transmitters in multiple locations while providing live audience-impact statistics and summary charts to monitor results.
"We have seen increasing demand for Bluetooth marketing services from advertisers and, while some are happy for us to manage their campaigns, others would like to have more control whilst benefitting from the lower price of undertaking the work themselves," said Artturi Ala-Kauttu, Head of Bluetooth products at Geniem.
ROK has developed proximity-marketing packages suitable for advertising campaigns of all sizes. Primarily aimed at marketing companies, ROK Promoter is ideal for anyone who wants to run their own Bluetooth campaigns using industry leading easy to use technology.
For more information please visit www.rokpromoter.com or contact sales@geniem.com
About Geniem Ltd.
Geniem creates private labels on-device portal (ODP), Bluetooth marketing and social media applications for media companies, brands and wireless application service providers. Geniem powers services for companies like VT4, Mondadori Digital, Pepsi, ABC, MultiChoice, SonyBMG Finland and Fremantle Media to name few. More information www.geniem.com
About ROK Entertainment Group Inc.
ROK Entertainment Group Inc., (OTCBB:ROKE) founded in 2004, is a global mobile entertainment group. With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
With 3.3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
The ROK Entertainment Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5361
Forward-Looking Statement
The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.
The Bluetooth trademark and logo are registered trademarks owned by the Bluetooth SIG, Inc.