CHICAGO, March 4, 2009 (GLOBE NEWSWIRE) -- MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying process, has unveiled several solutions to meet the diverse needs of advertisers and marketers. MediaBank's product suite now includes MediaBank A|V, a Web-based solution for media management; MediaBank C|D, a full-featured, secure digital advertising management system; and MediaBank F|P, a comprehensive finance and production module. All three products are native to both Mac and PC environments.
"We've listened closely to our customers and prospects' needs and are committed to doing everything we can to help them not only succeed, but get ahead of their competition," said Brad Keywell, co-founder of MediaBank. "We are excited that we've been able to add a greater breadth of products to our current award-winning suite -- MediaBank O|X for buying, financial, and workflow tools and MediaBank A|X for advanced analytics and predictive modeling."
MediaBank's expanded product suite now includes:
MediaBank A|V
The only Web-based solution for media management, MediaBank A|V is the most cost-effective solution in the industry that manages both traditional and interactive advertising. With real-time integration to financial systems and robust reporting capabilities, MediaBank A|V provides a comprehensive solution that not only offers tremendous workflow efficiency benefits, but is easy to use with its secure, browser-based interface. MediaBank A|V supports every media type, including interactive, local broadcast, network, traditional print and out-of-home.
MediaBank C|D
MediaBank C|D is a full-featured, secure digital advertising management system that enhances workflow, asset management and traffic capabilities. In addition to digital advertising management, the Web-based solution incorporates rights management and a collaboration platform that serves as a flexible tool to manage a wide variety of documents, photographs, graphics, audio and video assets. MediaBank C|D enables account teams and business partners worldwide to share assets in a collaborative environment and use the solution as a permanent content repository without large start-up costs.
MediaBank F|P
The most comprehensive Web-based system available in the industry today, MediaBank F|P manages both financial activities and day-to-day production. MediaBank F|P offers a full range of financial tools from accounts receivable, accounts payable and general ledger to fixed assets, budgeting and cost accounting. Its advanced ad hoc reporting tool gives advertisers and marketers the power and flexibility to create an unlimited number of report templates to handle virtually any financial reporting need. In addition, MediaBank F|P speaks to the extensive reporting and client management needs of global organizations with comprehensive support for multiple languages, currencies and taxes. On the production side, MediaBank F|P helps manage marketing and creative projects from resource and workflow management to estimates and purchase orders, vendor invoicing and billing. MediaBank F|P reduces the overall time spent on job, estimate, and purchase order set-up and provides automatic alerts and notifications to keep the entire team and job on track.
While each of these offerings brings advanced functionality to media, financial and advertising management, seamless integration throughout MediaBank's suite of products insures real-time access to data and assets as needed, while eliminating redundant data entry.
As the advertising industry's first fully-integrated technology platform, MediaBank O|X remains the cornerstone of the company's product suite. Now supporting approximately $40 billion in annual media spend, MediaBank O|X aggregates data from both analog and digital media to provide comprehensive insight on campaign performance. By utilizing its open architecture, the MediaBank O|X platform is able to incorporate new and emerging media types as they continue to proliferate.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types. The MediaBank A|X platform provides advanced analytics and predictive modeling. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.
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