CHICAGO, March 18, 2009 (GLOBE NEWSWIRE) -- MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, has introduced the MediaBank Digital Dashboard, which delivers user-based customization and productivity reporting tools to enhance the management of digital advertising.
"The Digital Dashboard represents yet another workflow innovation in the digital media suite of the MediaBank O|X application," said Brad Keywell, co-founder of MediaBank. "Similar in features to user-customizable web portals such as iGoogle and My Yahoo!, the MediaBank Digital Dashboard provides a set of dashlets -- each providing a specific feature -- that users drag and drop into their dashboard and arrange according to their individual needs and personal usage patterns."
MediaBank Digital Dashboard users may choose from a rich set of useful dashlets when building their customized dashboards. Each dashlet provides critical visibility into the digital transactions, such as placement-level performance data, fed daily from any ad server, and campaign audit reminders that prompt buyers to review invoices as soon as they are available in the system to resolve discrepancies. Like most portals, the MediaBank Digital Dashboard consists of one or more pages and users can add pages on the fly, and assign each page a name of their choosing. The dashlets are then dropped onto these pages, and can be arranged in a very flexible manner.
MediaBank Digital Dashboard dashlets include:
* Placement Performance: This dashlet provides an intuitive, graphic display of delivery metrics for a particular campaign, allowing buyers to quickly spot over- or under-performing placements, and reallocate budgets in real-time. Filtering features allow users to quickly zoom in on opportunity areas. * Matched Insertion Orders: Designed for easy discrepancy resolution, this dashlet provides an at-a-glance list of orders that have been matched to vendor invoices and are ready to be audited. This dashlet can be used as a "launching pad" to quickly access those orders and perform auditing functions. In addition, orders displayed can be color-categorized, allowing users to group and sort them based on priority or any category scheme a user chooses. * Unprocessed Insertion Orders: This dashlet shows a list of orders that are pending vendor approval or a counter-signed insertion order. MediaBank O|X makes it easy to manage insertion order approvals. Users can quickly review this list to make sure the necessary insertion order approvals and documentation are in place before the campaign start date. * Bookmarks: Similar to the "favorites" feature in a Web browser, this dashlet provides an at-a-glance list of quickly-accessible, specific items, such as campaigns, plans and orders that the user has bookmarked while using MediaBank O|X. * Recently Accessed Items: This dashboard provides automatic tracking of recent activity in MediaBank O|X, allowing users to quickly resume where they left off in a previous session. * Search: This simple dashlet allows users to quickly search by keyword for anything stored in MediaBank O|X without having to navigate through menus to get to a specific search page. * Notes: This is a simple "scratchpad" that lets users enter and save text in MediaBank O|X. Future releases of the application may integrate this feature more tightly with others elements, such as plans and orders.
All of the dashlets provide advanced navigation and usability features, including user-selectable sorting and filtering of data and full control over column order and width in table views of data. Customizations made by users are automatically stored by MediaBank O|X as user preferences and are used to automatically configure the dashlets the next time the user starts MediaBank O|X.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated media buying technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types. The MediaBank A|X platform provides advanced analytics and predictive modeling. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.
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