CHICAGO, April 27, 2009 (GLOBE NEWSWIRE) -- MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, today announced the Company has been named a finalist for an Illinois Technology Association CityLIGHTS award in the Rising Star Award category.
The Rising Star Award is presented to the company, which through innovation in products, services or business approach, has emerged from its start-up phase to become a solid presence in the marketplace. Nominees are judged on the following criteria: be between one and seven years old; produce innovative technology; provide a technology that meets a solid market opportunity; be experiencing and/or be poised for rapid growth; and demonstrate community and industry involvement.
"We are thrilled to be recognized by the Illinois Technology Association for our innovative approach and significant growth," said Brad Keywell, co-founder of MediaBank. "When we launched MediaBank, we took on the task of delivering media buying software that significantly outperformed the outdated legacy systems prevalent in the marketplace. The result has far surpassed our expectations as our clients not only benefit from our buying, financial and workflow tools across all media types but also from our analytics platform and expertise."
MediaBank's flagship software suite, MediaBank O|X, is significantly more advanced than traditional technology in that it is the first-ever software suite to enable all media types -- all analog and all digital -- to be planned, purchased and trafficked on one platform, with one user interface, one user login, one database and one analytics engine.
"Year after year, CityLIGHTS nominees continue to raise the bar," said Fred Hoch, president of ITA. ITA CityLIGHTS finalists are selected by a group of judges who represent various sectors of Illinois' business community. ITA selected the judges based on their experience in the field and ability to fairly evaluate each entry.
About the ITA
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 550 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at www.illinoistech.org.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types. The MediaBank A|X platform provides advanced analytics and predictive modeling. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.
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