CHICAGO, May 18, 2009 (GLOBE NEWSWIRE) -- MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, is pleased to announce its "MediaBank Connect" initiative. MediaBank Connect is leveraging MediaBank's web services functionality and open architecture to enable an ever-broadening scope of unique electronic connections with media publishers and other participants in the media buying ecosystem.
"MediaBank is committed to the most open, connectable system in the industry and is building the foundation of our future vision -- the definitive media buying hub," said Brad Keywell, co-founder of MediaBank. "We believe MediaBank presents the most interoperable system in the industry, and this connectivity will be of great value to our present and future clients."
Web services are a critical part of nearly every MediaBank process and provide its clients with enhanced access to critical ad-performance data. The open architecture of MediaBank O|X, the advertising industry's first fully integrated technology platform and the cornerstone of the company's product suite, makes it seamless for MediaBank clients to integrate with third parties. Current integration relationships include Mediaguide, Google, PeopleSoft, Arbitron, Nielsen, SQAD, comScore, NetRatings, DoubleClick, Atlas, Cognos, and ePort, with many more to be announced over the next several months.
Built on the IAB XML platform, MediaBank O|X's digital module relies upon web services to streamline its media partner communications and points of integration. Web services enable data from various sources to flow seamlessly into the many MediaBank O|X core functions critical to agency workflow.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types. The MediaBank A|X platform provides advanced analytics and predictive modeling. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.
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