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Cheil USA Announces Brent Shedd as General Manager of Dallas Office and Engagement Director for Samsung Telecommunications America
| Source: Cheil USA Inc.
RIDGEFIELD PARK, NJ--(Marketwire - June 1, 2009) - Cheil USA Inc., the North American
Regional Headquarters of Cheil Worldwide, today announced the appointment
of Brent Shedd as General Manager of its Dallas office and Engagement
Director on the Samsung Telecommunications America account. In that
position, he will report to Jennifer Friedberg, General Manager of Cheil
USA.
Prior to joining Cheil, Shedd was Founder and Managing Principal at The
Marketing Shedd, a Dallas-area strategic marketing consulting firm working
with AT&T, the New York Rangers, The Home Depot and Kimberly-Clark, among
others. Earlier, he was a Principal at RBMM/The Richards Group in Dallas,
with major clients such as Merrill Lynch, the American Red Cross and Baylor
Healthcare Systems. He has a proven track record as a strong leader
spanning global markets and a cross-section of disciplines. He began his
career in the banking and consulting arenas at The Bank of California and
Arthur Anderson.
Michael Kim, President of Cheil USA, said, "Dallas is an important part of
Cheil USA's North American network, and we will continue to expand our
critical mass there as we move to meet our clients' needs in this
marketplace. Brent is a strong addition to our leadership team."
Jennifer Friedberg, General Manager of Cheil USA, said, "Brent's broad
background in marketing, advertising and business consulting will serve our
clients well as they seek growth opportunities in 2009 and beyond. His
skills and expertise encompass traditional, interactive, mobile and
database marketing."
Shedd joins other senior-level hires made recently by Cheil USA, including
Timothy Bruns, Executive Creative Director, and Arun Bordoloi, Executive
Strategy Director. In addition to his extensive background in Dallas,
Shedd also worked with major clients at Grey Interactive, DDB Worldwide and
Ammirati Puris Lintas, all in New York.
About Cheil USA
Established in 1992, Cheil USA Inc. is the North American Regional
Headquarters of Cheil Worldwide -- the 16th largest advertising agency in
the world and headquartered in Seoul, South Korea. Based in Ridgefield
Park, New Jersey, Cheil USA has locations in Dallas, Texas; Toronto,
Canada; and Mexico City, Mexico. Through Passion for Ideas and Idea
Engineering, Cheil Worldwide is a full-service communications agency
specializing in advertising, interactive, promotions, media, and event
marketing.
For additional information, please contact KC Choi at kyungc@ccaworld.com
or (201) 229-4791.