Contact Information: Media contacts: Lauren Minardo Advertising Age Phone: +1 212 210 0738 Bill Perry Appolicious mobile: +1 614 975 7538
For Marketers, a Great Mobile App Means a Brand in the Hand of Consumers
Blue Chip Firms Riff on Secrets to Creating Must-Have Apps at "Apps For Brands" Conference, Presented by Advertising Age and Appolicious Inc., Sponsored by Yahoo! Mobile
| Source: Advertising Age; Appolicious Inc.
NEW YORK, NY and CHICAGO, IL--(Marketwire - September 15, 2009) - A seismic shift to the brand
landscape is under way, and its epicenter is your mobile device. According
to research from AdMob, consumers are
downloading an ever-growing number of mobile device applications to shop,
study, play and work. Savvy brand managers are capitalizing on the fact.
On September 23, 2009, at The Times Center (242 West 41st St, New York)
from 8:30 a.m. to 1 p.m. ET, the "Apps For Brands" conference will
spotlight how executives and developers are not only creating America's
must-have apps but also measuring the effectiveness of their efforts.
All apps are not created equal, though. So the Apps For Brand conference,
presented by Advertising Age and Appolicious and sponsored by Yahoo! Mobile, will give marketers,
brand managers and ad executives a way to sift fact from fad when it comes
to: developing quality apps; packing value into apps for consumers; and,
monetizing the relationships that stem from these apps. Attendees will
hear from a top-tier line-up of speakers, including:
-- Robert A.
Bowman, president and CEO, MLB.com
-- Ed
Kaczmarek, director of Innovation, New Services, Kraft Foods
-- Matt
Bean, articles editor, Men's Health
-- Ryan
Charles, senior product and marketing manager, Zagat Survey
-- Jen
McDonald, digital marketing executive, Bank of America
-- Carl
Minchew, director of product development, Benjamin Moore & Co.
-- J.B.
Holston, CEO and president, NewsGator
-- Rei
Inamoto, chief creative officer, AKQA
-- Aileen
Lee, partner, Kleiner Perkins Caufield & Byers
-- Eric
Litman, chairman and CEO, Medialets
-- James
Kane, co-founder, Two Bulls
-- Matt
Galligan, founder, CrashCorp
"There's a ton of hype surrounding the development, use and even benefits
of mobile apps," said Allison Arden, vice president, publisher, Advertising
Age. "So we're presenting Apps For Brands to give marketers the definitive
forum for gaining real-world insight from those who've mastered how to
leverage these tools to drive value for their companies and consumers."
"The last 18 months have seen a tremendous explosion in the availability of
apps for mobile devices," said Alan K. Warms, founder and CEO of
Appolicious Inc. "As the number of apps explodes and corporate America
rolls out even more apps, the problem of discovery -- and subsequently
driving consumer adoption of apps -- will only be exacerbated. Apps For
Brands will give brand managers and marketers the strategies and tactics to
create an app (and deployment plan around that app) that stands apart from
the pack."
Space is limited, so sign up today to attend Apps For Brands at:
http://www.regonline.com/Checkin.asp?EventId=767754
About Advertising Age
Advertising Age (www.adage.com) is a multi-platform media company
delivering news and intelligence to the advertising, marketing and media
industries and targeted strategies for brand building and messaging in
today's complex business world. From the digital community to the
entertainment industries, from the Hispanic market to the global stage
itself, agencies, media and marketers all turn to Ad Age digital,
print, and special event brands for the insights and analysis they need to
succeed.
About Appolicious Inc.
Appolicious Inc. was founded in 2009 with the goal of making it easy for
you to find mobile applications you'll use and love. We've combined social
networking, journalism and technology to help you discover the best of the
tens of thousands of apps available today. Appolicious is not affiliated
with any mobile device maker or carrier, and the Appolicious Advisor
reporters are independent journalists without ties to the mobile industry.
For more information, please visit http://www.appolicious.com.