BOSTON, MA--(Marketwire - November 19, 2009) - According to a new research study published by
Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS), the top two most profitable and effective marketing
channels include the website (60%) and email marketing (47%). Therefore
it's no surprise to that 56% of respondents indicated managing web content
was a high priority in 2009. Marketers are looking for technology that will
empower them to deliver impactful, engaging customer experiences online and
within digital channels. Organizations need to shift from delivering a
static website experience targeted at a generic target audience, to
delivering personalized engagement.
"
Next Generation Web Content Management: A Comprehensive
Assessment of Current Challenges & The Future of WCM" examined more
than 1,000 executives to identify how the next generation of web content
management solutions can empower marketers with a true closed-loop
marketing process for creating, measuring, and engaging customers.
"Organizations are constrained by disparate technologies and many are
failing to extract the full value from these systems because they don't
integrate as deeply as they need to. It's extremely expensive to manually
integrate disparate email marketing, web content management, web analytics
and CRM systems," says Ian Michiels, Research Director in the Customer
Management practice and the report's author. "But organizations have to
engage target audiences in a dialogue and deliver the right information at
the right time resulting in the coveted opportunity to capture a share of
wallet in these tough times. The next generation of web content management
will need to address the fragmented and broken processes that plague
disparate solutions."
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5891.
Visit
Research.Aberdeen.com for
additional access to complimentary
Customer
Management Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information:
Media Contacts:
Ian Michiels
Aberdeen Harte-Hanks
650-678-6762
ian.michiels@aberdeen.com