REDWOOD CITY, Calif., Dec. 1, 2009 (GLOBE NEWSWIRE) -- BroadVision, Inc. (Nasdaq:BVSN), an innovative provider of online commerce and business social networking solutions, today announced its sponsorship of the Aberdeen Group's publication of its new research report titled "Online Customer Loyalty: Converting Occasional Shoppers into a Loyal Customer Base."
The study, conducted between August and October of 2009, finds that e-commerce organizations are attempting to maximize share of wallet from existing customers as opposed to relying on new prospects for business. While there are many challenges involved, the foremost business pressures identified are the expectation of a highly personalized online shopping experience and increased online competition. Repeat customers shop online with the expectation that the retailer will remember them (or their organization) and adjust their overall buying experience accordingly. This expectation may sometimes be subconscious, but with a variety of shopping experiences at buyers' fingertips, online companies have only a limited opportunity to influence customers and retain their loyalty.
E-commerce organizations must create, nurture and develop this online loyalty and methods of attracting, converting and retaining existing customers. To achieve this, best-in-class organizations are utilizing a combination of formal strategies and increased customer analysis to re-engage existing customers in a manner that distinguishes themselves from their competitors. Organizations must move beyond today's rewards programs and develop an incremental, interactive process that establishes highly personalized web marketing strategies, integrated relevant merchandising strategies on their web sites, and post purchase follow-up. Consequently, e-commerce organizations are quickly coming to realize that many homegrown Web 1.0 sites are increasingly unable to support these new demands, and more advanced e-commerce platforms are required in order to maximize customer engagement and create lasting experiences.
Some 70% of respondents in Aberdeen's report indicated that they are actively planning for new solutions to improve their e-commerce operations within the next 12-24 months. Hence, there is increasing recognition of the need to be able to implement fresh approaches to online business challenges, such as promotions and value-based incentive programs as part of an online loyalty strategy, that help drive higher conversions and larger transactions.
BroadVision supports these findings and, as an innovator in e-commerce since its inception, continues to provide new solutions for creating, developing and growing online loyalty. These include traditional Web 1.0 transactional ecommerce and merchandising portals, and BroadVision(R) Clearvale (www.clearvale.com), a new Web 2.0 business social portal, enabling online organizations to build stronger online loyalty programs, and consumers to experience richer user engagements.
To obtain a full complimentary copy of Aberdeen's report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=6191.
"Aberdeen's Research Benchmarks provide in-depth, comprehensive investigations into the processes, procedures, methodologies and technologies of e-commerce companies across all industries," says Greg Belkin, chief author and e-commerce analyst, Aberdeen. "We're very pleased to have partnered with BroadVision, a global provider and innovator in the world of e-commerce, including enterprise transactional and business social portals, for the publication of this new report."
"Aberdeen is a respected and well-known research organization, providing businesses with invaluable insight for many years," says Dr. Pehong Chen, President and CEO of BroadVision. "Their latest online customer loyalty research helps organizations understand the latest market trends and provides an opportunity to consider how best to solve some of the associated challenges. We aim to provide our customers and end-users with top-of-the-line web portals, for both e-commerce and business social networking purposes, enriching online experiences and helping build loyalty. We're pleased to have the opportunity to underwrite the publication of Aberdeen's latest findings and help interested organizations consider our leading solutions."
About BroadVision
Driving innovation since 1993, BroadVision (Nasdaq:BVSN) is a provider of online commerce and business social networking solutions for organizations seeking to grow profitably by improving online business processes through invited participation and social interaction. Our solutions enable mission-critical e-business for next-generation organizations via business social networking for global enterprises including Baker Hughes, BlueCross/BlueShield, Canon, ClubMed, EFG Bank, Epson America, Fiat, GexPro, Hilti, Honeywell, Iberia, Indian Railways Catering and Tourism Company, Lockheed Martin, Oreck Corporation, PETCO, Siemens, SINA, Sony, Thomas Cook (India) Ltd, U.S. Navy, Verifone, Vodafone, Xerox and more. Visit www.BroadVision.com for more details.
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About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to drive market awareness, create demand, enable sales, and deliver meaningful ROI analysis. A Harte-Hanks Company, Aberdeen plays a key role of putting content in context for global companies. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748.
BroadVision is the registered trademark of BroadVision, Inc.