NEW YORK, Dec. 29, 2009 (GLOBE NEWSWIRE) -- Zevotek, Inc., (Pink Sheets:ZVTK) (Frankfurt:T5V1), a worldwide direct marketer and distributor of innovative personal and home care items, today announced details of television airings of its new 2-minute Ionic Bulb TV infomercial. The Company announced that on Monday, December 28, the Ionic Bulb infomercial made its U.S. television debut on FoxNews and aired on the channel again earlier today. The Company previously announced that it is buying TV airtime to run the Ionic Bulb ad about 50 times between December 28, 2009 and January 3, 2010.
Among Ionic Bulb ads to be aired, Zevotek announced the ad is scheduled to appear on the DIY Network each day this week, including airings on December 30th at 7:24AM EST and 5:45PM EST and December 31st at 7:43AM EST and 8:54AM EST. DIY Network appears on major U.S. cable outlets like Comcast (channel 121), DirecTV (channel 230), Time Warner (channels 165 and 172), Verizon FiOS (channel 147), Dish Network (channel 111) and RCN (channel 216). DIY Networks features popular shows about American homes, including "10 Grand in Your Hand", "Man Caves" and "Sweat Equity".
Zevotek expects the Ionic Bulb ad to appear on Hallmark Movie Channel, History International, Planet Green and SOAPnet along with as many as 20 airings between 9AM and 11PM on New England Cable News Network (NECN), the largest 24-hour regional news network in the U.S. serving more than 3.7 million Comcast subscribers in more than 1,050 cities and towns in all six New England states. Of the many expected airings on NECN, the Ionic Bulb ad is scheduled for December 31st at 5:45PM EST, January 1st at 5:28PM, January 2nd at 11:28PM and January 3rd at 8:37PM.
Commenting on the announcement, Zevotek's CEO, Adam Engel, said, "I am pleased to announce our ad was broadcast on U.S. TV as planned and to share new details about future airings. Schedules change without notice in the TV business, but I am confident our ad will be shown to audiences across America during this launch week. We are working with Diray TV, a media buying agency that has been in the business of supporting major U.S. direct marketing campaigns from the test marketing phase to full scale national campaigns for more than 22 years."
About the Company:
Zevotek, Inc. plans to market and sell a range of innovative personal and home care items. Zevotek has a license to sell an energy saving compact fluorescent light bulb (CFL) named the Ionic Bulb, a light bulb designed for consumer use by combining the performance features of ionic air cleaning technology with those of a 10,000 hour reduced energy use compact fluorescent light bulb (CFL). The Company sells the Ionic Bulb through TV infomercials and the Internet and plans to market Ionic Bulbs through catalogs, magazines and major U.S. retail and specialty stores. The Company's new 2 minute Ionic Bulb TV ad is designed to air on national cable channels, local broadcast channels and TV superstations. Zevotek's Ionic Bulb is also sold on the Company's www.newionicbulb.com website.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this release with respect to the Zevotek, Inc.'s business, financial condition and results of operations, as well as matters of timing and effectiveness of marketing the Ionic Bulb are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond Zevotek, Inc.'s control with respect to market acceptance of their products, whether financing will be available, the plans for Zevotek, Inc. to market and sell products as well as certain other risk factors which are and may be detailed from time to time in Zevotek, Inc.'s filings with the Securities and Exchange Commission.
This press release contains forward-looking statements. The words or phrases 'may,' 'intends,' 'expects,' 'estimate,' 'indicate,' 'plans,' 'anticipates,' 'could,' 'if,' 'will,' 'should' or similar expressions are intended to identify 'forward-looking statements.' Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Zevotek, Inc. cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Zevotek, Inc. does not undertake, and Zevotek, Inc. specifically disclaims any obligation to update any forward- looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.