LAS VEGAS, Jan. 25, 2010 (GLOBE NEWSWIRE) -- It's a new bull market forming over this past year, born from the ruins of an epic financial crisis the likes of which had never been seen. But a tsunami effect followed after a bottoming-out and the market roared back in 2009, rolling exuberantly into the new year as well.
And despite the enthusiasm anew, the waves of returning investors from this financial tsunami are smarter, more critical, and discerning. They are looking for value, for revenue, for unique appeal -- even in the smallcap markets where the nexus of the aforementioned is a rare commodity.
Perhaps this begins to explain the extraordinary volume pouring into European advertising and marketing innovator Bark Group Inc. (OTCBB:BKPG), which blends compelling new technology into its effective service delivery, adding innovation to a method that has already won the firm a plethora of business from top brands with products likely on your local store shelves as this is being read. And the company has only recently announced its intention to now pursue the vast American market. Investors assuredly have taken notice.
It's been an eventful year for Bark as among other gleaming headlines, it recently reported that its primary subsidiary Bark Copenhagen, expects to report positive net income for the Fiscal Year ending December 31, 2009. Most importantly, the company indicated that the positive returns were driven by activity late in the year. This portends momentum.
Penetration into the vast American market is an intriguing proposition as well and Bark will no doubt be buoyed by its European successes and the ability to drop more than a few big names on domestic sales calls and boardroom presentations. It also has a rare ace to play in the form of some innovations that will be difficult for competitors to match.
Bark will be incorporating cutting-edge new marketing techniques through a partnership with Mindmetic. Mindmetic is developing neuromarketing research technology that can interpret and decode people's emotional responses when they are presented with different marketing messages. By leveraging this cutting-edge technology to enhance the effectiveness of its marketing campaigns and developing advertisements that are more focused on the brain's response, Bark hopes to craft messages that elicit both conscious and subconscious positive consumer reactions.
If it does, perhaps Bark can expand on its successes in Europe with penetration here in the United States. Indeed, the next few quarters should prove to be critical for Bark and investors would be wise to closely follow the company ticker.
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Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. SmallCapSentinel.com is property of Integrity Media Inc. (IMI). IMI provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. The subject companies haven't always approved statements made in this report. This report is neither a solicitation to buy nor offer to sell securities but is for information purposes only and shouldn't be used as basis for any investment decision. IMI isn't an investment advisor, analyst or licensed broker dealer and this report isn't investment advice. IMI has been paid $5,000 by Lake Group Media, a financial public relations consultant to Bark Group Inc. (BKPG), for this report and related advertising services. Paid reports constitute a conflict of interest as to IMI's ability to remain objective in communication regarding subject companies.