NEW YORK, Feb. 9, 2010 (GLOBE NEWSWIRE) -- Zevotek, Inc., (OTCBB:ZVTK) (Frankfurt:T5V1), a worldwide direct marketer and distributor of innovative personal and home care items, today announced that the Company has retained an advertising agency to immediately start a new advertising campaign designed to support the release of Zevotek's Ionic Bulb to mass market retailers and catalog sales companies. The company announced that they have retained Bullpen Integrated Marketing LLC, a fully integrated national marketing agency, to immediately support the creative development and rollout of the new ad campaign.
Commenting on the announcement, http://zevo-tek.com/ This external link will open in a new window">Zevotek's CEO, Adam Engel, said, "I am pleased to announce to investors that we have reached the stage of our strategic plan that begins focusing on retail and catalog sales of our Ionic Bulb. We are launching a new TV ad campaign designed to support sales of our Ionic Bulbs by U.S. retailers and catalog sales companies. We are introducing our two-minute infomercial to a wider variety of TV channels and will start airing a new 60 second Ionic Bulb TV infomercial. The ad campaign is designed to show shoppers how easy it is to save money and improve the air quality of their homes by simply buying our Ionic Bulb from a trusted nearby retailer or catalog sales company."
About the Company:
Zevotek, Inc. plans to market and sell a range of innovative personal and home care items. Zevotek has a license to sell an energy saving compact fluorescent light bulb (CFL) named the Ionic Bulb, a light bulb designed for consumer use by combining the performance features of ionic air cleaning technology with those of a 10,000 hour reduced energy use compact fluorescent light bulb (CFL). The Company sells the Ionic Bulb through TV infomercials and the Internet and plans to market Ionic Bulbs through catalogs, magazines and major U.S. retail and specialty stores. The Company's new 2 minute Ionic Bulb TV ad is designed to air on national cable channels, local broadcast channels and TV superstations. Zevotek's Ionic Bulb is also sold on the Company's www.newionicbulb.com website.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this release with respect to the Zevotek, Inc.'s business, financial condition and results of operations, as well as matters of timing and effectiveness of marketing the Ionic Bulb are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond Zevotek, Inc.'s control with respect to market acceptance of their products, whether financing will be available, the plans for Zevotek, Inc. to market and sell products as well as certain other risk factors which are and may be detailed from time to time in Zevotek, Inc.'s filings with the Securities and Exchange Commission.
This press release contains forward-looking statements. The words or phrases 'may,' 'intends,' 'expects,' 'estimate,' 'indicate,' 'plans,' 'anticipates,' 'could,' 'if,' 'will,' 'should' or similar expressions are intended to identify 'forward-looking statements.' Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Zevotek, Inc. cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Zevotek, Inc. does not undertake, and Zevotek, Inc. specifically disclaims any obligation to update any forward- looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.