SACKETS HARBOR, N.Y., Feb. 10, 2010 (GLOBE NEWSWIRE) -- Hackett's Stores, Inc. (Pink Sheets:HCKI), a holding of Seaway Valley Capital Corporation (Pink Sheets:SEVA), announced today that its wholly owned subsidiary, Patrick Hackett Hardware Company, today began an aggressive advertising campaign on select television stations across northern New York and southern Ontario along the St. Lawrence River. The focus of its campaign is to further promote its popular name brand merchandise, and the aggressive campaign is the biggest in years for the Ogdensburg-based company that is working hard to establish themselves as a major retail presence in the North Country.
Herbert Becker, President and CEO of Patrick Hackett Hardware Company, stated, "The commercials will run on Fox TV 28 and CBS TV 7. Channel 7 is also carried on Rogers Cable TV in Southern Ontario." Mr. Becker continued, "The stations have the best coverage for our region and that is where our friends and customers live. We want them to know that Hackett's continues to carry the best brand name product locally, and no one needs to travel out of our area to find premier merchandise."
The TV advertising will complement the ongoing radio and print advertising that Patrick Hackett Hardware Company has had in place since late 2009.
Hackett's Stores, Inc. is the parent company of Patrick Hackett Hardware Company. Patrick Hackett Hardware Company has a wide variety of merchandise and business lines, including a full service paint, consumer electronics, equipment rental, brand name clothing, footwear, sporting goods and gourmet foods.
Safe Harbor Statement
Certain statements in this release constitute forward-looking statements or statements which may be deemed or construed to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "forecast," "project," "intend," "expect," "should," "would," and similar expressions and all statements, which are not historical facts, are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance (finance or operating) or achievements to differ from future results, performance (financing and operating) or achievements expressed or implied by such forward-looking statements.