MINNEAPOLIS, April 16, 2010 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based digital signage provider, announced today the release of a white paper discussing the challenges facing the food service industry due to the passage of menu legislation in the Health Care Reform Act and how digital signage is being adopted as a solution to comply with new nutritional disclosure mandates.
"Many of our current and potential clients have already begun testing digital implementations to deal with state and local nutritional laws. The new national legislation will only intensify the urgency to find solutions to quickly comply," said Scott Koller, executive vice president and chief operating officer for Wireless Ronin. "Our white paper is a valuable information source for any food service operator wanting to fully understand the new restrictions and discover how digital signage can cost-effectively address these new challenges."
The industry-changing legislation has pushed the food service industry to a tipping point; urging many to look beyond traditional communication platforms to quickly comply as changes take hold. Intelligent digital menu boards and signage offer clear benefits over printed signage for not only marketing but also operations and service areas.
Wireless Ronin's white paper , available for free on its website www.wirelessronin.com, examines menu labeling legislation and explores the solutions available through digital menu boards and digital signage. It provides detailed insight into the new nutritional disclosure restrictions including who it affects, what type of communication is being required and when those changes will take effect. It also presents the features of digital signage that make it such an effective solution including database integration, scheduling capabilities, and centralized control.
"Food service operators should be looking for solutions now as the enforcement of these requirements are going to take hold in a relatively short time," said Koller. "Beginning digital implementation now will allow businesses to prepare their strategies and execution plans prior to the laws taking effect."
Wireless Ronin operates one of the largest digital footprints in the industry, managing over 1,000 digital displays for food service operations each using its award winning RoninCast® digital signage software. This expertise has led to the development of key applications including indoor and outdoor digital menu boards, promotional boards, infotainment displays and interactive kiosks. Wireless Ronin services are available to support customer networks including content engineering, hardware procurement, project management and installation and 24/7/365 network hosting through its Network Operations Center.
To request your free copy of Wireless Ronin's Nutritional Labeling White Paper visit www.wirelessronin.com. Wireless Ronin will demonstrate its technology at the National Restaurant Association's 2010 Convention in Chicago May 22 -25th in booth #7407.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies (www.wirelessronin.com) has developed RoninCast® software as a complete solution designed to address the evolving digital signage marketplace. RoninCast® software enables clients to manage digital signage networks from one central location and provides turnkey solutions in the digital signage marketplace. The RoninCast® software suite facilitates customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast® software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN".
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