NEW YORK, May 25, 2010 (GLOBE NEWSWIRE) -- Zevotek, Inc., (OTCBB:ZVTK) (Frankfurt:T5V1), a worldwide direct marketer and distributor of innovative personal and home care items, today announced that the Company will launch a new TV ad campaign that is expected to air Ionic Bulb TV ads more than 1,000 times between June 4 and June 30, 2010. Zevotek will run two different 60 second infomercials that direct viewers to purchase Ionic Bulbs by calling an on screen toll-free number or by visiting Zevotek's newionicbulb.com website. The ad campaign includes airings on Fox Business News, WE, Golf Channel, National Geographic, The Inspirational Network, WGN superstation, the YES Network and other national cable channels. As dates, times and TV channels of Ionic Bulb ad airings become available, Zevotek will post the details on zevo-tek.com and newionicbulb.com.
Commenting on the announcement, Zevotek's CEO, Rob Babkie, said, "Today's announcement shows Zevotek is acting on a long-standing plan to sell Ionic Bulbs through retail stores. The 1,000 Ionic Bulb ad airings in June and positive product reviews in April and May promote the Ionic Bulb as the smart new way to purify air inside homes across America. The June ad campaign will air Ionic Bulb TV ads about 128 times each weekend and about 27 times each weekday. We are also reaching consumers through coverage in newspaper stories, online publications and the radio. Building consumer awareness of Zevotek's Ionic Bulb is key to our sales plans."
About the Company:
Zevotek, Inc. plans to market and sell a range of innovative personal and home care items. Zevotek sells an energy saving compact fluorescent light bulb (CFL) named the Ionic Bulb, a light bulb designed for consumer use by combining the performance features of ionic air cleaning technology with those of a 10,000-hour reduced energy use compact fluorescent light bulb (CFL). The Company sells the Ionic Bulb through TV infomercials and the Internet and plans to market Ionic Bulbs through catalogs, magazines and major U.S. retail and specialty stores. Ionic Bulb TV ads air on national cable channels, local broadcast channels and TV superstations. Zevotek directly sells the Ionic Bulb to consumers through and newionicbulb.com and amazon.com
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this release with respect to the Zevotek, Inc.'s business, financial condition and results of operations, as well as matters of timing and effectiveness of marketing the Ionic Bulb are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond Zevotek, Inc.'s control with respect to market acceptance of their products by consumers and retailers like CVS, whether financing will be available, the plans for Zevotek, Inc. to market and sell products as well as certain other risk factors which are and may be detailed from time to time in Zevotek, Inc.'s filings with the Securities and Exchange Commission.
This press release contains forward-looking statements. The words or phrases 'may,' 'intends,' 'expects,' 'estimate,' 'indicate,' 'plans,' 'anticipates,' 'could,' 'if,' 'will,' 'should' or similar expressions are intended to identify 'forward-looking statements.' Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Zevotek, Inc. cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Zevotek, Inc. does not undertake, and Zevotek, Inc. specifically disclaims any obligation to update any forward- looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.