EQ Labs Begins National Television Advertising Campaign


LAS VEGAS, Aug. 18, 2010 (GLOBE NEWSWIRE) -- EQ Labs (Pink Sheets:EQLB) announced today that it began a national advertising campaign with a 5 minute spot on ABC affiliate KTNV (Channel 13) in Las Vegas. Chief Executive Officer, Maurice Owens, was featured on "The Morning Blend" show talking about the virtues of EQ Energy drink while also displaying the company's complete product line.

KTNV is owned by New York Stock Exchange-traded Journal Communications, Inc.  The Company owns television stations, radio stations and newspapers in Arizona, Wisconsin, California, Florida and other major markets throughout the country.

In the interview, Owens stresses the health factor of EQ, "No sugar, five calories."

Owens continued, "The flavors are super.  We have Mo Apple and Strawberry Dream.  It takes about 30 seconds to get going."

Chief Executive Officer Owens also stated that the market for EQ is very large and that he expects EQ Energy drink to be in 5,000 additional stores by year end as the company's products are already in 45 states.  Owens stated that the "Healthy Energy Drink" is being used by students, truck drivers and young adults because of its wide spread appeal.

Owens added toward the end of the interview, "We have three top distributors so we have access to about 150,000 stores."

The entire interview could be viewed by clicking on the following link:

http://www.vegasmorningblend.com/videos/100655614.html

About EQ Labs, Inc. EQ Labs is engaged in the development, marketing and sale of EQ ("The Smart Energy Drink").  EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee.  EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers.  For more information about EQ, visit: www.drinkeq.com/" target="_top" rel="nofollow">http://www.drinkeq.com/.

The EQ Labs, Inc. logo is available at www.globenewswire.com/newsroom/prs/%3Fpkgid=7430" target="_top" rel="nofollow">http://www.globenewswire.com/newsroom/prs/?pkgid=7430

Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events.  Actual events could differ materially and substantially from those projected herein and depend on a number of factors.  Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements.  The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.



            

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