NEW YORK, NY--(Marketwire - August 19, 2010) - Tom Sebok, President & CEO of Young & Rubicam, North America, announced today the appointment of Chris Hayes to Chief Marketing Officer. Hayes will assume broad responsibility for all marketing initiatives involving North America. He succeeds Mitch Caplan, and will report directly to Sebok in New York headquarters.
"Chris brings an extensive background in integrated marketing strategy, including knowledge of the advertising industry and a real understanding of the evolving media landscape -- whether digital, mobile or social -- and what it takes for brands to win," said Sebok. "We're thrilled to have him on board and look forward to his contributions."
Hayes joins from Euro RSCG 4D, where he was marketing director, Europe, based in Amsterdam, as well as Global Brand Director on the agency's Unilever account. A native of Connecticut, Hayes is a seasoned marketing strategist and global business leader with more than 15 years of integrated marketing experience across the digital, mobile, social and traditional media landscape. At Euro RSCG 4D, Chris led the agency's successful new business pitches for major brands such as Unilever and Danone and Adidas. He also launched a social media division and secured high-profile projects with The United Nations. Prior, he served as founder/CEO of Barc LLC, a major skincare line focused on the urban male market with distribution in over 150 retail outlets across the U.S. and Europe. Earlier in his career he spent nearly five years at Euro RSCG Worldwide, responsible for multidisciplinary interactive campaigns for a variety of clients including MTV, VH1, Miramax and Microsoft.
Added Hayes, "Young & Rubicam is a great brand and one that is experiencing a great renaissance. They showed some great work at Cannes and their New York office was duly recognized as the #1 agency in North America. It's an exciting moment with great opportunity for the agency to build on their success."
Hayes holds an adjunct faculty post at New York University, where he teaches marketing coursework in social media, online marketing, buzz marketing and digital PR. He also serves as the co-founder and faculty director of the Integrated Marketing Institute.
About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, run by Global CEO Hamish McLennan and Global CCO Tony Granger, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers.
Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit http://yr.com.
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