VIAGRA is All Apologies-Pfizer Canada Debuts New TV Ad

KIRKLAND, QUEBEC--(Marketwire - April 25, 2011) -

Editors Note: There are four pictures and two videos associated with this release.

Sorry guys. That's the humorous message of Pfizer Canada's newest TV campaign for VIAGRA, which begins airing on prime time TV on April 25^th.

The new series of advertising playfully depicts what happens when guys abandon their buddies and previously planned activities like canoeing and golfing – thanks to VIAGRA.

Each lighthearted execution starts with an Apology: "Apologies to Murray's golf buddies on behalf of Murray. Murray had to bow out this morning, so they had to play with this guy."

In Golf, three men look woefully on as a last minute substitute creates a scene on the green – while their missing friend shrugs, smiles and says: "Sorry guys" to camera.

Meanwhile, in the second launch spot - Canoe, a beleaguered solo portager is forced to go it alone with humorous results, when his buddy doesn't show up for their canoe trip.

Sneak Preview Apologies online at VIAGRA.ca

If you can't wait to screen Apologies on a TV near you, head straight to VIAGRA.ca, where Pfizer Canada is offering a sneak preview, starting on April 21^st.

Apologies was created by Pfizer and its long-time Canadian partner TAXI – and will air nationally in both official languages starting on April 25^th. MediaCom coordinated the national English and French ad buy.

"As always, with VIAGRA we want to create an icebreaker to encourage men to speak with their partners and physician – and we're excited to see how Canadians like the newest series of VIAGRA advertising," says Christian Roy, vice-president, Marketing, Pfizer Canada.

The newest series of ads close with a VIAGRA logo and the familiar words: Talk to Your Doctor.

As with all Pfizer advertising, Apologies was carefully created in accordance with Canada's advertising regulations for prescription medication. The ads were filmed in LA this Spring and created exclusively for Canadians.

About Pfizer in Canada

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's leading biopharmaceutical company. The company is one of the largest contributors to health research in Canada. Our diversified health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as many of the world's best-known consumer products.

Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life.

Our commitment is reflected in everything Pfizer does, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy. To learn more about Pfizer's More than Medication philosophy and programs, visit morethanmedication.ca. To learn more about Pfizer Canada, visit www.pfizer.ca.

® Pfizer Products Inc., owner/ Pfizer Canada Inc., licensee

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