CHICAGO, Oct. 14, 2011 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the marketing and PR industry, today announced a new feature designed to enhance its CisionPoint software. The feature, "Cision Social Publish," underscores the importance of social media in public relations and marketing campaign management by implementing a social publishing element. The new capabilities in Cision Social Publish will allow PR professionals and marketers to reach their target audiences through multiple social media platforms and with multiple types of content, including video, podcasts, white papers and more.
Through Cision's partnership with PitchEngine, Social Publish enables all types of branded content to easily be uploaded by users to social networking sites like Twitter, Facebook and YouTube.
"Our users can directly interact with customers, digital influencers, media and other important audiences through CisionPoint," said Peter Granat, President and Chief Operating Officer of Cision North America. "Marketers aren't solely relying on press releases to tell their stories anymore. Now they have access to share branded content easily through the Social Publish feature. This new capability also helps drive results by offering the opportunity for increased web traffic, brand recognition and, ultimately, more sales."
The Social Publish dashboard will provide users with several benefits:
- One low monthly rate regardless of how much content is published
- Publish unlimited stories, videos and photos on the PitchEngine site
- A Facebook application that allows users to simultaneously update their company's or brand's Facebook page newsroom with branded content
- The option to integrate newsfeeds on the user's company website
- Access to Cision's Influencer Database with the largest global resource of digital influencers, allowing users to view and sort based on this new metric
"Our partnership with PitchEngine allows us to bring a convenient, content publishing tool to our clients," said Granat. "The combination of PitchEngine and the Social Publish feature into our Cision platform will enable our clients to tell their stories in a new way by distributing them through multiple social media channels."
PitchEngine is a social platform that enables businesses and organizations to get the word out using social content and search optimization and serves more than 45,000 brands worldwide.
"Bringing the social publishing tools of PitchEngine to CisionPoint users through a unique tool like Social Publish will allow PR and marketing professionals to easily deliver their message to multiple audiences," said PitchEngine Founder and CEO Jason Kintzler. "We believe the integration of our services will allow the users of Social Publish to be active participants in the future of media by creating and distributing branded content that can be used across a wide range of social media channels."
About Cision
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, with partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.