NEW YORK, Oct. 18, 2011 (GLOBE NEWSWIRE) -- CLEAR, the biometric secure ID program, which speeds its members through airport security, is seeking to become the Official Sponsor of Daylight Savings Time.
The company is rolling out a broad, multi-media campaign to remind its 200,000 frequent traveler members to plan ahead for November 6, when the clocks are turned back one hour to mark the end of daylight savings time. CLEAR is also offering timely incentives for new members to try the program free and join at a discounted rate.
"Our members tell us that being a CLEARmember saves them so much time that it's like having Daylight Savings time all year round," said CLEAR CEO Caryn Seidman-Becker. "That gave us the idea to let non-members try CLEAR for free so they can experience for themselves what a time saver it is."
New members can sign up for their free trial and $25 discount off their annual membership at CLEARme.com.
CLEAR is running online advertising nationally to support the campaign along with newspaper and out-of-home advertising in its Denver and Orlando markets, and introduced a new blog (blog.clearme.com) featuring advice for wellness on the road and how to save more time in your day.
Since the company relaunched operations in November 2010, more than 325,000 travelers have used the exclusive CLEARlanes in Denver and Orlando.
About CLEAR
CLEAR is the first and only biometric-based secure identification program for airport security. CLEAR is a customer-centric company delivering speed, predictability, and service at the airport while enhancing airport security. For more information on CLEAR, go to www.CLEARme.com, or visit Facebook at www.Facebook.com/CLEARme and Twitter at www.twitter.com/CLEAR_me.