Seattle, March 1, 2012 (GLOBE NEWSWIRE) -- Zooppa, the leading source of user-generated advertising, and Tech Deck, the premier brand in fingerboarding, have launched a new video contest asking video makers to show how Tech Deck allows skateboarders to "Never Stop Skating," even in situations where skateboarding isn’t allowed.
A fingerboard is a working replica of a skateboard that a person "rides" by replicating skateboarding maneuvers with their hands. It can also be referred to as a finger skate board or even a Tech Deck. The device itself is a scaled-down skateboard complete with moving wheels, graphics and trucks.
In their entries, participants should include the official Tech Deck logo and the tagline "Never Stop Skating" somewhere in the video, either spoken or written. The contest offers $4,000 in prizes and runs on the Tech Deck's official Facebook Page and Zooppa’s crowdsourcing platform at Zooppa.com/TechDeck through April 4, 2012.
"Tech Deck has built a really cool and active culture around fingerboarding and we’re excited that they’re sharing that passion with Zooppa’s creative community," says Zooppa CEO Wil Merritt. "We’re looking forward to our community members having fun with this contest and showing the world that all you need is a Tech Deck to skate anytime, anywhere."
"Videos have propelled Tech Deck and fingerboarding to the next level and have allowed kids to show off their skills to a global audience," says Craig Drobis, Director of Marketing for Spin Master Ltd., owner of the Tech Deck brand. "We are looking for ways that people express their affinity for fingerboarding and skating in fun, serious, irreverent ways. We leave it to you to tell us how you think Tech Deck can be best presented."
About Zooppa
Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 135,000 members, Zooppa has worked with global brands including Google, Samsung, AT&T, and Nike and agencies including BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain customer insights.
About Tech Deck
Tech Deck is the premier brand in fingerboarding, with a reputation for delivering only the most authentic miniature replica skateboards and skate parks to fingerboarders worldwide. Having joined forces with the skateboarding world's biggest brands and athletes, Tech Deck is the exclusive manufacturer of replica boards with authentic graphics from the top skate companies such as Birdhouse, Baker, Plan B, Santa Cruz, Zoo York and World Industries. With boards that look and ride just like the real thing, Tech Deck brings the excitement of skateboarding to the fingertips of the fans. Collect the deck™.