Richardson, TX, April 10, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in knowledge-based marketing solutions, has entered a strategic partnership with ThinkVine, a marketing mix optimization software company. The agreement enhances KBM Group's customer engagement solutions and marketing mix optimization capabilities, extending its customer intelligence analysis in the areas of marketing mix modeling and actionable "what if" scenario planning across consumers, tactics and channels, including new, untried channels. The combined capabilities will enable KBM Group to help clients more relevantly engage with customers and improve marketing planning, sales and ROI in a time of evolving media.
KBM Group's expertise in data- and analytics-driven customer intelligence powers its design and deployment of cross-channel customer engagement strategies, customized to meet marketers' business challenges so they can profitably provide their customers with sustained positive brand experiences. The addition of ThinkVine's consumer-centric marketing mix optimization software and long-term forecasting of marketing impact on targeted consumer groups strengthens KBM Group's comprehensive strategic approach, which is based on understanding complex direct and digital consumer interactions through all channels to provide clients with more effective marketing solutions centered on customer preferences.
Both companies have been recognized by Forrester Research, Inc. as one of the leaders in their respective categories. KBM Group has been ranked as a leader in The Forrester Wave™: US Database Marketing Services Providers, Q1 2011, with the highest scores in strategy and global strategy. ThinkVine was named a leader with the highest-rated current offering in The Forrester Wave™: Marketing Mix Modeling, Q3, 2011.
Slavisa Samardzija, executive vice president and head of KBM Group's Marketing Intelligence team said, "KBM Group is committed to providing customer intelligence derived from extensive data resources to inform marketing decisions and optimize marketing campaign strategies. Our partnership with ThinkVine is consistent with our strategy to offer our clients best-in-class marketing intelligence and data integration solutions for optimized, successful customer engagements."
"By simulating how different types of consumers behave in an evolving and dynamic marketplace, ThinkVine provides marketers with the information they need to understand and harness the power of today's many marketing options and to create an integrated strategy that engages and influences their targeted consumers," said Mark Battaglia, chief executive officer of ThinkVine. "The addition of KBM Group as a partner with highly-respected consultative expertise continues the momentum of ThinkVine's breakthrough technology in helping B2C marketers transition their planning to a more agile, objective process that provides fast, forward-looking guidance and more accurate short- and long-term forecasts. The combination will enable joint customers to increase sales volume and improve ROI across all their marketing investments."
About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group's integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, creative, agency services, response services, data and marketing outsourcing. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.
About ThinkVine
ThinkVine's marketing mix optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a Leader with the highest rated current offering by an independent research firm, ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries. www.thinkvine.com