EMERYVILLE, Calif., May 1, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that Graham and Green, a stylish interior design retailer based in the United Kingdom, has selected Lyris as its digital marketing partner. Graham and Green is deploying Lyris HQ to build stronger customer relationships and drive revenue growth through better segmentation and data analytics.
Graham and Green sells an inspiring range of unique furnishings through its exclusive retail locations and online store. As Graham and Green's customer base has continued to grow, the company discovered limitations in its digital marketing efforts stemming from inadequate access to customer information. In response, the British retailer has chosen Lyris HQ to manage customer profile data and power its strategic digital campaigns.
"Lyris HQ offers powerful analytical capabilities that we were previously lacking to help us boost engagement and grow our client base," said Amir Boroumand, e-commerce and online marketing manager at Graham and Green. "We were also looking for a partner more than a just a vendor, and Lyris delivers the customer service and expert support we need to achieve a new level of digital marketing success."
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
"We are thrilled to be working with Graham and Green as they enhance their digital marketing capabilities and improve customer engagement," said Nello Franco, senior vice president for customer success, Lyris. "This company clearly understands the importance of creating a compelling customer experience and with Lyris HQ, Graham and Green will deliver relevant content to both their loyal customers and future shoppers for a more personal experience that will drive improved sales and business growth."
Graham and Green joins leading European retailers such as Harvey Nichols, JOY, Kitbag, and Cocosa, who are taking advantage of Lyris solutions, including Lyris HQ, Lyris ListManager (Lyris LM) and Lyris Professional Services, to drive revenues and transform the way they interact with their customers.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
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