EMERYVILLE, Calif., Aug. 20, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced Hello Music, a leading social commerce destination for musicians, is using Lyris to design and optimize data-driven email campaigns. Using Lyris' robust platform, Hello Music has increased sales by up to 50 percent, improved email deliverability rates and increased their overall customer experience.
"We have tried other solutions for digital marketing but they didn't come close to meeting the reliability standards and insight into data that we needed," said Lucas Bean, vice president of marketing at Hello Music. "Lyris on the other hand is a true enterprise product with superior customer service and analytics that has allowed us to increase sales by up to 50 percent for individual deals. Also, we can better target and personalize our customer emails by taking advantage of real-time insight into customer tastes and preferences."
Lyris digital marketing automation solution provides real-time insight and control over marketing activities, making it easier than ever for Hello Music to manage its daily email campaigns. With Lyris' user-friendly interface and heat map technology, Hello Music can identify which music deals are hot and isolate reasons behind low sales or low performing campaigns. Lyris heat mapping technology shows the most popular links, click-through, clickstream, refer-a-friend and forward tracking. Also, to ensure conversion rates consistently improve, Hello Music is also able to easily conduct granular A/B testing with Lyris, allowing it to change email formats, images and colors at the click of a button.
Lucas added, "Every single day we look at the analytics and alter campaigns accordingly. In one instance, we were trying to understand why a certain product wasn't hitting the email sales we expected, so using Lyris heat mapping technology we isolated the reason. As a result, we figured out it was not for lack of interest but that one part of the price point was not meeting customer needs. With one small price change of $20 dollars, sales sky-rocketed."
Using Lyris has also improved Hello Music's email deliverability and reduced email opt outs, which in turn has increased revenues and the trustworthiness of its brand.
Lyris delivers a robust, cloud-based digital marketing platform that maximizes the effectiveness of high-volume, complex campaigns. Lyris' advanced segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris offers list management, analytics and other optimization features that give businesses full control over their interactive marketing activities.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
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