NEW YORK, Aug. 22, 2012 (GLOBE NEWSWIRE) -- The demand for modeling analytics and statistical analysts is skyrocketing – especially with the growing wave of needs around Big Data. Market research firms now have ModHub (www.themodhub.com) to help.
Advanced multivariate analysis and trade-off modeling have become a critical part of market research offerings; to keep existing clients happy and compete more successfully for new ones, even small firms need to offer these advanced methods. But, the investment required to maintain such capabilities is not possible for many firms, especially in this challenging economic climate.
For smaller research firms, this trend is a double-whammy—more clients are demanding advanced analytics in their market research, while at the same time there is a shortage of those experienced in multivariate statistics and predictive modeling.
To meet this need for external analytics support, ModHub provides focused analytics services. ModHub is a newly created division of the pioneering full-service predictive analytics market research firm, The Modellers.
Jeff D. Brazell, CEO of The Modellers, states, "Nearly 15 years ago, The Modellers was founded as an expert supplier of advanced analytics services to other research firms. As we have moved into full-service research work, we have felt an increasing need to firewall our full-service business from our research firm client business. With the creation of ModHub, we have a division more completely focused on the needs of our research firm clients that is separate from our full-service operations."
All of the market research firms that had been serviced by The Modellers will now be working with ModHub. ModHub leverages all of the analytics experience and proprietary advances of The Modellers to take its place as the #1 choice modeling and segmentation analytics services firm completely dedicated to other market research, advertising, and consulting firms.
Dr. Greg Bovitz, President of Bovitz, Inc., explains that with these changes "ModHub stands out as the industry leader in multivariate analytic services for market research firms. Their sophistication in choice modeling is unparalleled. They are amazing problem solvers and they are an absolute pleasure to work with."
With in-house experience representing over 1,000 choice modeling projects and over 500 segmentation engagements, ModHub brings expertise that just hasn't been available to most research firms.
Chris Diener, Executive Director of ModHub, says, "The same old research isn't good enough. We help market researchers win more business with new, different, and better analytic solutions. We are hero support. We are like Q for Bond or Edna Mode in The Incredibles -- we outfit our clients with new capabilities and solutions to win more work -- and make them look good in the process."
About ModHub:
ModHub (themodhub.com) is a leading advanced analytics services supplier to the market research industry. ModHub is where smart market research firms turn first for the latest choice modeling and segmentation analytics. A growing area of work for ModHub is in ROI and focused Big Data modeling. ModHub also works with management consulting firms and advertising agencies. ModHub can be reached at (801) 260-9100 or contact@themodhub.com. ModHub is a division of The Modellers and part of Diversified Agency Services, a division of Omnicom Group Inc.
About The Modellers:
The Modellers, LLC (www.themodellers.com) is a leading predictive insights market research firm. The Modellers is uniquely positioned as a full-service market research firm to help clients combine custom research insights with predictive Big Data modeling. The Modellers specializes in applying advanced analytics to provide decision-making intelligence and answers to clients' most important marketing and communications questions. They have particular expertise in product development, line optimization, pricing, segmentation, message testing and brand strategy. The Modellers is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services:
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc:
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.