San Francisco, CA, March 21, 2013 (GLOBE NEWSWIRE) -- adverCar, matching advertisers with everyday drivers, offering visibility previously untapped by conventional advertising, today announced they were chosen by SpeeDee Oil Change and Tune Up to effectively reach people in need of an oil change in the San Francisco Bay Area. SpeeDee will deploy a fleet of autos showcasing their brand - living and driving in and around communities most important to SpeeDee - to increase awareness and drive oil change and tune-up sales. The campaign will showcase coupons to provide discounts to people who simply take a picture of a SpeeDee adverCar. The installation of the SpeeDee adverCar fleet will occur this weekend in Redwood City, CA.
A local SpeeDee campaign is being deployed on the heels of adverCar's Take 5 Oil success in Louisiana, now in the process of adding two new campaigns in North Carolina and Alabama. The auto oil change and auto services industries are perfect for this type of innovative advertising, given the mobile nature. Dashers Insurance recently deployed its fleet of adverCars in the San Jose, CA area.
Trusted Social Nature Influences Conversation Around Town
The real value of adverCar is the mobile, social, community-driven aspect of each campaign. Facebook, Twitter and other social media platforms have changed the way people think about the products and services they 'like.' adverCar takes that same enthusiastic, social, brand influence into the real world. Conventional outdoor advertising, like billboards, is static and can't come to life, and can't be seen in the communities where people live, work and play. adverCar matches the best demographic with each brand to promote the best fit in order to create trusted conversations within the right communities. 60% of adverCar impressions are generated in places where other out-of-home advertising is not present.
"We've worked with a number of companies from quick-serve restaurants, sports teams, residential solar, cellular providers, and more. Campaigns can be tailored to fit the precise needs of advertisers, and drivers are carefully selected to take the message to the streets," said Neil Turner, founder and CEO of adverCar. "SpeeDee is a great customer for us, and based on our existing auto service customers, they will see immediate results, getting more customers coming through the door."
adverCar is on the cutting edge of the "collaborative consumption" trend, giving people options to participate in markets, and make money while doing it. Airbnb enables people to rent their own home; Lyft allows people to become a community taxi service; Wheelz helps people share their cars in specific communities. adverCar promotes a direct and personal B2C model, giving people (consumers) an option to earn extra cash by showcasing ads on their cars, while choosing to promote brands they love. Advertisers gain valuable WOM advertising, ultimately trusting consumers with the power and passion to talk about their brands at the water cooler, soccer field, church, and other places their daily lives takes them.
About adverCar
adverCar provides a new way for brands to weave their message into the fabric of consumers lives using a technology platform that partners outdoor mobile ads with everyday drivers. Leveraging drivers' personal brand enthusiasm to trigger an influenced response, advertisers benefit by working with adverCar to produce old-fashioned Word-of-Mouth advertising.