San Francisco, CA, May 1, 2013 (GLOBE NEWSWIRE) -- Advertisers in northern California have a chance to win a free adverCar campaign worth $15,000, giving them nearly 3 million impressions over a 30-day period. Charities (like Pets In Need), sports teams (like Oakland As), local franchises (like Wendy's), technology providers (like Facebook or Google) and thousands of Silicon-Valley-based companies are invited to submit innovative ad creative that ties into adverCar's model, giving them the chance to blanket the streets with 40 adverCars showcasing their winning advertising campaign. The winner must provide progressive creative entries, and must be located in northern California.
adverCar provides a new type of outdoor advertising, unlike the occasionally seen auto wraps. Working within an advertiser's typical ad specs, adverCar provides attractive decals, which are easily applied to and removed from cars without harm. adverCar opens up a whole new inventory of outdoor ad space, and provides advertisers with a new kind of social advertising, creating Word-of-Mouth (WOM) and exciting social buzz around intimate communities.
"Our customers have been really happy, especially when they see their brand and message on cars all over town - it brings a smile to everyone's face," said Neil Turner, founder and CEO of adverCar. "The purpose of this contest is to see if brands can come up with the coolest, most creative way to display their own ads on cars, showcasing their brand in a positive and fun way. We believe the outdoor ad market is ripe for innovation and we want brands of all sizes to consider what adverCar has to offer, giving them a chance to move the needle and increase impressions."
adverCar does the rest - including finding the right drivers to compliment the specific campaign chosen (e.g., SF Giants fans for SF Giants team, or students who support Stanford Athletics), paying 40 drivers $100 per month for the 30-day campaign, and installing winning creative decals on the drivers' cars. The drivers take the campaign to the streets from there, literally driving your brand's message into communities where they live, work and play.
Providing a new way for advertisers to permeate targeted communities with an advertiser's message, adverCar uses its elegant technology platform matching progressive advertisers with drivers who literally drive their messages into communities where billboards and radio advertising cannot. adverCar'sdatabase of 5,000+ qualified drivers are waiting to be connected to a brand they resonate with, where they can offer a physical 'like' as they drive to work, take the kids to soccer, and go to the grocery store, talking about your brand with friends and colleagues all day long.
The first of its kind to provide a wealth of innovative outdoor ad inventory, currently a $7 billion market, adverCar gives advertisers, large and small, a new way to blanket a targeted community with a message that will resonate with its residents.
adverCar's recent campaigns include Urban Sitter, who matches parents with babysitters through a trusted social network. adverCar deployed 50+ parent drivers who talk passionately about Urban Sitter's service, giving other parents a source for babysitters while driving kids to school, soccer practices, work, and grocery shopping. Dashers Insuranceemployed adverCar to boost visits to their website and ultimately increase car insurance sales. SpeeDee Oil deployed an adverCar campaign to promote quick oil changes in the SF Bay Area, also offering a $10 off coupon on an oil change if customers present a photo of a SpeeDee adverCar seen in the "wild."
To be considered, creative ad submissions must be emailed to adverCar no later than June 1, 2013. Creative Specs: side decals: 15x60; hood decal: 20x40; rear window decal: 12x50 (see photo for example of existing campaign).
About adverCar
adverCar provides a new way for brands to weave their message into
the fabric of consumers lives using a technology platform that
partners outdoor mobile ads with everyday drivers. Leveraging
drivers' personal brand enthusiasm to trigger an influenced
response, advertisers benefit by working with adverCar to produce
old-fashioned Word-of-Mouth advertising. Advertisers wanting to
start a campaign, or drivers wanting to sign up can visit adverCar
at www.advercar.com.
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To enter, submit your organization's original artwork to nturner@advercar.com. The adverCar Contest begins May 1, 2013 and no more entries will be accepted after June 1, 2013. One winner will be announced June 1, 2013, and the campaign will begin ~30-days later. The adverCar contest is open to legal residents of California, United States, who are 18 years of age or older at the time of entry, and is subject to all federal, state and local laws and regulations. Entries submitted will not be returned, but will not be used by adverCar for any reason. Brand and artwork must meet quality standard. Winning company must be located in Northern California. And, finally, if you submit creative on behalf of your organization, your organization must approve the campaign before it can hit the streets.
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=18448
