New York, June 3, 2013 (GLOBE NEWSWIRE) -- The oldest and most trusted publication aimed at entrepreneurs has been redesigned and restructured to meet the changing habits of readers, more closely integrate the magazine with Inc.'s digital properties and provide an innovative and effective environment for audience engagement by advertisers.
"We have always seen Inc. Magazine as a title owned by the entrepreneurs who read it. Our redesign is a direct response to the changing habits of our audience and to the growing popularity and reach of our website and tablet edition," said Editor Eric Schurenberg. "The new Inc. will bring readers our best content, in the way they want it with technologies and insights that they simply can't get anywhere else."
The redesigned magazine features upgraded paper quality, richer cover stock, bold new typefaces, more white space, powerful use of photography and an entirely new structure that sets Inc. apart from traditional magazine pacing. Inc.'s new design is steeped in the drama of entrepreneurship: innovative, creative, powerful and efficient.
"The redesign focuses on the changing needs of our advertisers as well," said John Tebeau, group publisher. "We've created a richer production environment that fully embraces native content and provides more compelling integration of advertiser brands within our new structure and across the core pillars of focus."
Readers will experience new and easier ways to navigate the magazine via four distinct sections (pillars):
· LAUNCH: Covering all things related to starting and growing a new company;
· LEAD: Delivering powerful advice, trends and inspirational stories about becoming a more effective leader;
· MADE: Focusing on entrepreneurs who make things;
· INNOVATE: Highlighting founders and owners who are breaking new ground in their companies.
Over the next 12 months, Inc. will unveil new sections covering Money, Technology, and Lessons from the Inc. 500. Each section will consist of a mix of short idea-generating stories, infographics, and a new column by a leading entrepreneur--as well as the in-depth articles that readers have come to expect from Inc.
In addition, Inc. has partnered with Layar, an innovative media company that allows readers to dig deeper into any story simply by scanning the page with a smart phone. Once scanned, the pages come to life with videos, additional photography, and bonus content. Says Schurenberg: "It's all part of our effort to find new ways to tell the stories of entrepreneurs and, in ways that no one else can, to tackle the issues that matter most to them."
Readers are encouraged to share their responses to the Inc. redesign on Twitter at @Inc., on Facebook facebook/inc., or on inc.com, following this overview with Editor Eric Schurenberg: http://www.inc.com/eric-schurenberg/inc-magazine-redesign.html.
To subscribe to Inc., go to: http://bit.ly/19CoR1w
About Inc. Magazine:
Founded in 1979, Inc. is the only major brand dedicated exclusively to owners and managers of growing privately-held companies, with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2 million in 2010 to over 6 million today. For more information, visit www.inc.com.
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=19121
