Firehouse Named Creative Agency of Record for Taco Cabana(R)

DALLAS, TX--(Marketwired - Aug 19, 2013) - Independent, full-service advertising agency Firehouse today announced it has been named creative agency of record for Taco Cabana effective immediately. The agency won the account following an agency review.

"Taco Cabana has always been one of our favorite brands. We love the food, the people and the experience they offer their customers," said Mark Hall, Founder and President of Firehouse. "We are excited to partner with Taco Cabana and bring to life a brand strategy we feel very connected to with a new creative campaign that embodies everything fans love about the brand."

Firehouse will lead creative advertising responsibilities across traditional and interactive media. The multi-pronged program will support Taco Cabana's 165 restaurants across Texas, Oklahoma and New Mexico.

"We knew finding an agency partner that could understand our business needs, be uniquely creative and also provide strong strategic leadership was very important to Taco Cabana. We found all of these things and more with Firehouse," said Jack Civa, Director of Marketing at Taco Cabana. "We are looking forward to creating a new brand campaign with Firehouse that will break through the restaurant clutter and really drive the Taco Cabana business."

About Firehouse
Founded in Dallas in 1997, Firehouse is an independent, full-service advertising agency driven by creative and strategic thinking. Firehouse uses a collaborative mix of creative, media and planning to challenge businesses to create impactful methods of communicating to both the consumer and the industry. The agency has garnered national, regional and local awards, as well as being named Advertising Age's 2010 Small Agency of the Year - Southwest. Current clients include Interstate Batteries, Service King Collision Repair Centers, Nothing Bundt Cakes, Blackmon Mooring, Taylor's Gift Foundation and National Cheerleaders Association, to name a few.

For more information, visit www.firehouseagency.com. To read what we have to say about things big and small, visit The Furnace http://thefurnace.firehouseagency.com/.

About Taco Cabana  
Taco Cabana restaurants, part of Fiesta Restaurant Group^®, serve fresh, handmade Mexican food, including sizzling fajitas, quesadillas, hand rolled flautas, enchiladas, burritos, tacos, fresh-made flour tortillas, a selection of "made from scratch" salsas and sauces, frozen margaritas and beer. Most menu items are handmade daily in each restaurant, which feature open display cooking, including fajitas cooking on an open-flame grill and a machine making fresh tortillas. Taco Cabana restaurants feature interior, semi-enclosed and patio dining areas, which provide a vibrant decor and relaxing atmosphere. Additionally, Taco Cabana restaurants provide guests the option of take-out, as well as the convenience of drive-thru windows. Taco Cabana operates 165 restaurants.

About Fiesta Restaurant Group, Inc.
Fiesta Restaurant Group, Inc. owns and operates the Pollo Tropical^® and Taco Cabana restaurant brands with 258 company-owned and operated restaurants and 45 franchised restaurants in the U.S., Puerto Rico, the Bahamas, Costa Rica, Ecuador, Honduras, Panama, Trinidad & Tobago and Venezuela. Fiesta Restaurant Group, Inc. also has agreements for future development of franchised Pollo Tropical restaurants in Aruba, Bonaire, Curacao, Guatamala and N. India. The brands specialize in the operation of fast-casual, ethnic restaurants that offer distinct and unique flavors with broad appeal at a compelling value. Both brands feature made-from-scratch cooking, fresh salsa bars, and drive-thru service and catering. Fiesta common stock is traded on the NASDAQ Global Select Market under the symbol "FRGI." For more information about Fiesta Restaurant Group, Inc., visit the company's website at www.frgi.com.