Los Angeles, September 18, 2013 (GLOBE NEWSWIRE) -- magnify360, Inc., the leading online website optimization company for marketers, today announced the launch of the industry's first pure-play Dynamic Pricing Platform, designed to extract sales growth and boost profits from existing website traffic. Using the magnify360 platform, marketers can rapidly deploy dynamic pricing options in real-time to achieve vital business objectives such as increasing customer lifetime value, profits and customer experiences.
"Companies use Magnify360's platform for optimizing landing pages, shopping carts and now, we're going to be able to optimize the ultimate factor, price." said Olivier Chaine, magnify360 CEO & Founder. "I'm excited to have the platform to allow companies to dynamically deliver the right price to the right customer, and using that to drive better results across the board."
Until now, online marketers, whether offering memberships, subscriptions, or driving ecommerce sales, figuring out the right price meant compromising for those customers looking for great deals and those willing to pay a premium for quality products. With one-size fits all pricing, companies are leaving thousands of dollars a day on the table.
With magnify360's new Dynamic Pricing Platform, price optimization becomes a matter of a few clicks, not heaving lifting by IT. Prices can be set up for specific geographies, mobile devices, or other key customer segments, and can either offer a fixed pricing or a "Discount Mode" where customized discounts are offered based on what will increase sales and profits best.
"The implementation for one of our client's largest properties was very smooth, required no coding and took less than a week. We extracted 21% additional revenue growth by optimizing prices by geography, traffic source, device, and even time of day, all within the first 60 days." RJ Friedman, CEO of Dynamic Networks. "We also discovered very interesting purchase patterns and very different pricing expectations for mobile users."
This launch gives companies the power to test and optimize dynamic pricing and discounts without using IT bandwidth, significantly increasing conversions, revenues and profits. Starting at $3,500, the Dynamic Pricing Platform is ideal for paid membership and ecommerce companies looking to grow across all of their online marketing campaigns.
To lean more, visit www.magnify360.com
About magnify360, Inc.
Magnify360 is the leading technology company in dynamic website optimization, exclusively for performance marketers. Founded in 2006, magnify360 has been working with clients in many different industries, ranging from financial services, automotive, technology, and online advertising to help get more revenues from their existing traffic and improve their media buying. Our patented technology platform runs billions of calculations each day, optimizing landing pages, shopping carts and websites for PPC, dispay banners, affiliate, and organic traffic. Magnify360 is based in Los Angeles, CA, with offices in San Francisco. For more information, visit www.magnify360.com.