70 Percent Accuracy on Average Ends Marketing Roulette! Optimize Media Spend On-the-Fly/Recon Opportunities Before Competition Reacts/Pre-Empt Brand Threats/Smartly Launch New Products/New Markets
SEATTLE, April 21, 2014 (GLOBE NEWSWIRE) -- Blab today announced availability of BlabPredicts2, the first and only Predictive Insights console that changes how brands engage with customers by predicting what, where and when online conversations will gain velocity up to 72 hours in advance. Built by marketers for marketers, and with 70 percent accuracy, BlabPredicts2 redefines "social search" by dynamically making the whole world of conversations relevant. BlabPredicts2 crunches one million predictions per minute, and via its easy-to-use UI, enables brands to optimize, plan and adjust media spend on-the-fly in "command center" mode, recon opportunities or pre-empt brand threats before they trend or go viral.
BlabPredicts2 also acts as CMO dashboard to assess competitors/market shifts; deliver and execute adaptive marketing campaigns that go well beyond (reactive) real time marketing; and more efficient Digital Ethnography for entering new markets/new product launches.
"Unlike keyword searches and monitoring techniques that rely on past trends and known themes, Blab gets to the heart of where customers are going, not where they've been. The ability to make real-time media inventory purchases on-the-fly, and in a meaningful way really flips the model on how to engage customers, and makes reactive marketing a thing of the past," said Taylor Valentine, SVP, Social Media and Relationship Marketing at Horizon Media.
BlabPredicts, which is licensed by one of the four largest global media planning/buying agencies, and by Horizon Media, the largest independent media planning and buying agency in the U.S., uses a proprietary, non-natural language library approach to process social's unstructured chaotic data and dynamically organize conversations based on size, velocity, and contextual relevance.
Conversations (both online and offline) shift according to one of hundreds of thousands of patterns that have evolved over time. Applying pattern logic, BlabPredicts models real-time social conversations against these pre-defined paths to predict how that particular dialogue will move, morph, and grow on news channels, blogs and social networks. BlabPredicts analyzes and associates text in 'any language' (100 million conversations/day across all languages), including images and video across thousands of real-time data sources (50,000 content platforms), text, video, and image based content.
Instead of using traditional search terms that are limited to the "obvious," BlabPredicts uses any topic or area of interest as a seed term that delivers a far more open ended discovery process with more meaningful, non-obvious brand insights. It dynamically exposes, organizes and contextualizes conversations about products, programs and use, then predicts how those conversations will grow in volume and velocity, and where they will migrate by channel, 24, 48, and 72 hours into the future.
"At Blab we recognized the major shift where backward looking metrics no longer effectively guide the brand POV and its media spend. In my experience, brands are not going to engage real-time because they lose control. We give brands a heads up on what will resonate with their audience, so that they can optimize their campaign ahead of time and enter as an influencer," said Randy Browning, CEO, Blab. "We have redefined the power of social from a research tool sitting in the backroom with analysts to predictive actions by frontline brand managers and agency planners," continued Browning.
BlabPredicts2 delivers foresight fast, with enhanced filters to identify and understand conversation topics by channel, term, and velocity; and more easily identify specific themes within a conversation, particularly when large conversations with multiple sub themes are taking place.
For example, a Conversation Quick View enables users to see a conversation's top posts, the prediction window showing hot conversations trending/about to trend, top contributors, and conversation summary without navigating away from the rest of the conversations taking place. This allows users to dive into and out of multiple conversations quickly to find the ones that matter.
BlabPredicts2 is available as an enterprise license with pricing based on number of topics analyzed. To learn more about features and benefits please click here.
About BlabPredicts
Blab is a pioneer in the category of Predictive Social Intelligence. Blab applies proprietary technology and big data processing to organize, pattern, and predict tomorrow's online conversations today. Brands rely on BlabPredicts to understand what matters now, and predict what will matter next, giving businesses the daily predictive intelligence they need to adapt strategies, maximize opportunities, and minimize threats. For more information please visit www.blabpredicts.com.