NORCROSS, GA--(Marketwired - Jun 12, 2014) - Motor Trend® Certified, the leading nationally certified program for Other Makes and Models, announced today the launch of a powerful new digital platform giving their dealers the competitive edge online. In partnership with PureCars® and their latest Value Intelligence Platform™ with SmartAdvertising®, Motor Trend Certified is rolling out new digital advertising capabilities that deliver hyper-targeted results, update inventory in real-time, and provide broader reach in a cost-effective manner, making it one of the most robust digital marketing programs available to dealers nationwide.
"We're dedicated to helping Motor Trend Certified Dealers differentiate themselves and drive sales in an innovative manner that aligns with current trends and technologies," said Tina Whitelaw, Executive Vice President of Strategy and Marketing at EasyCare®. "With Motor Trend Certified's expanded digital offering, we look forward to helping our dealers have their online presence become the most relevant offering to in-market customers."
Today, consumers are researching online more than ever and making vehicle purchase decisions well before visiting a dealership. According to Google, consumers typically visit an average of only 1.4 dealers per vehicle purchase, making a dealer's relevant online presence more important than ever.
Driving Results with Optimized, Real-Time Ads
To align with complex changes to Google's ad model, including its prioritization on relevant data, PureCars' SmartAdvertising platform intuitively manages and optimizes dealer advertising in real-time. SmartAdvertising seamlessly integrates with a dealer's inventory to guarantee the right vehicle is featured in front of the right audience at the right time. When a Motor Trend Certified Dealer adds a vehicle to its inventory, the digital platform automatically generates ads and landing pages for that vehicle, making them readily accessible to consumers online. Additionally through PureCars' partnership with Google, Motor Trend Certified is able to produce immediate ads that never guess at the right message, ensuring relevant content that matches the searcher's request, and saving precious time in the sales cycle.
Reach Hyper-Local Customers with Smart Targeting
As part of TEN: The Enthusiast Network and their upcoming partnership with MSNAutos.com, Motor Trend has the largest "in-market" shopping platform in the automotive industry. The combined sites will have almost 17 million unique visitors per month and through Motor Trend Certified's digital platform, dealer ads are retargeted to reach in-market customers shopping for information on Google and the TEN: The Enthusiast Network's platforms, including Motortrend.com and Intellichoice.com. Furthermore, vehicle ads are geo-targeted to reach customers searching for vehicles while on a dealer's lot, and other locations nearby, displaying relevant search results for both their dealership and nearby competitors.
Motor Trend Certified's partnership with PureCars is revolutionizing the way dealers market their Other Makes & Models online, and is now available nationwide. To learn more, please visit www.motortrendcertified.com.
About MOTOR TREND and TEN: The Enthusiast Network
MOTOR TREND®, a media brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The MOTOR TREND brand is comprised of MOTOR TREND Magazine; the award-winning website MOTORTREND.com; MOTOR TREND Auto Shows; MOTOR TREND en Espanol; MOTOR TREND India; and the renowned MOTOR TREND Car of the Year, SUV of the Year, and Truck of the Year Awards programs.
About EasyCare®
The EasyCare brand is owned by Automobile Protection Corp - APCO, and is the leading independent provider of automotive benefits specifically created to enhance a consumer's vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent repair coverage, Guaranteed Asset Protection (GAP), key replacement coverage, pre-paid maintenance and more. APCO was founded in 1984 and has delivered great ownership experiences to over 5 million automotive consumers.
About PureCars
PureCars offers exclusive, award-winning technology that proves value is more than just price. Driven by an industry-leading data library, PureCars defines the digital standard by improving the consumer's online experience through advanced relevant content. Their suite of digital products, including the PureCars Value Intelligence Platform™, Trade-In Report™, and their latest innovative solution, SmartAdvertising®, helps dealers dominate digital by driving more showroom opportunities and optimizing VDP conversion rates. The PureCars team has developed a unique culture of excellence, collectively devoted to improving the car buying experience through more relevant information. To learn more, please visit www.PureCars.com or call us at 877-860-7873.
Contact Information:
Media Contact:
Beth Cleveland
415.283.7333