DALLAS, Aug. 7, 2014 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCBB:BCYP), a developer of digital innovation products and services, announced today that they have partnered with a major motion picture company to develop a digital word-of-mouth marketing campaign to create buzz for the launch of a new movie opening nationwide August 15, 2014.
Blue Calypso's SocialEcho Share Advertising™ solution will be implemented to encourage sharing of the movie trailer among social media networks. A customized microsite will be built to house the content. Advocates will be invited to the microsite and asked to share the trailer for a chance to win prizes. The rich SocialEcho analytics suite will track and monitor the content engagement over the course of the campaign.
"We are excited that an industry leader of this stature has chosen to utilize SocialEcho in the promotion of their new movie release," commented Blue Calypso CEO Bill Ogle. "Tapping into your advocate base to spread your brand content via word of mouth is more effective and less costly than traditional advertising, and this strategy works perfectly with the launch of a new movie."
About Blue Calypso, Inc.
Blue Calypso, Inc. (OTCBB:BCYP) develops digital innovation products and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics – all at lower costs than traditional marketing. Already, Blue Calypso has attracted several large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services through Blue Calypso Labs and solutions including POPSHARE™, SocialEcho™, EMGAGE™, DashTAGG®, and MobileADvantage™. For more about the company please visit www.bluecalypso.com.