ALBUQUERQUE, N.M., Dec. 18, 2014 (GLOBE NEWSWIRE) -- It's the biggest date in professional football, the biggest day of televised sports, and the most anticipated event in advertising. While we don't know who will be playing for the Lombardi trophy yet, the competitors in the other big game, ADBOWL®, are about to start taking the field and consumers across the country are already weighing in with their thoughts on the ads at www.ADBOWL.com.
ADBOWL® is the original online, real-time poll that tracks what consumers think of the big dollar ads that air during the year's biggest television event. This year ADBOWL® will compile the social media conversations taking place before, during, and after the big game to give marketers and journalists a real-time look at consumer insight. McKee Wallwork & Company (MWC), an award-winning, integrated marketing firm, has been bringing ADBOWL® to sports and advertising fans since it first launched in 2001.
This year, ADBOWL® will be an invaluable resource for marketers and journalists alike. "By harnessing the power of social media we are able to see what consumers really think of the ads," said Steve McKee, president of McKee Wallwork + Co. "These ads are an incredible investment and with so much riding on them you don't want to wait until the next day to see how they were received or to start writing the story about the winners."
Now in its 15th year, ADBOWL® has long been a key source for information and insight on the year's biggest advertising event. The new platform allows anyone to watch the play-by-play as consumers determine the winners and losers in real-time.
About McKee Wallwork + Company
McKee Wallwork & Company is an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. Founded in 1997, the agency has earned a spot on the Inc. 500 list of the fastest-growing private companies in the nation and is a two-time EFFIE Award winner. www.McKeeWallwork.com
ADBOWL® is a registered trademark of McKee Wallwork & Company, LLC.