HOUSTON, Jan. 15, 2015 (GLOBE NEWSWIRE) -- Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTC:MINE), has just launched its first consumer advertising campaign for its fast growing flagship beverage, VitaminFIZZ®. The current ad buy is exclusively with Clear Channel Communications and has started with a schedule of radio commercials running throughout Southern California with billboard ads expected in early February. As part of the campaign, VitaminFIZZ will be featured in the "Ryan's Buyin'" segment on the Ryan Seacrest Radio Show which airs weekday mornings in Los Angeles.
The "pilot" campaign is set to run for approximately 2 months in the Southern California area and is designed to drive consumer traffic to retailers in the region currently carrying the lightly sparkling beverage, which include Walgreens and Kmart with more in the pipeline. The radio spots and upcoming billboard ads focus on highlighting specific retail locations as well as offering a variety of special pricing promotions.
"The VitaminFIZZ distribution network has been growing at an aggressive pace in Southern California, and this saturation of the market has allowed us to launch our advertising efforts even earlier than anticipated," says V. Scott Vanis, Minerco's Chairman and CEO. "We are very excited to have Clear Channel and Ryan Seacrest on board with us and will be looking very closely at this campaign as we prepare for a much heavier advertising program this spring."
Currently, VitaminFIZZ, the only sparkling water that offers 100% of the Recommended Daily Intake of Vitamin B3, B5, B6, B12 and Vitamin C, can be found in in approximately 900 locations within the NYC metro and Southern California markets as well as online at Amazon.com. The fast growing beverage is distributed to locations in New York and Southern California through distributors Drink King and Avanzar, respectively. Level 5 also recently signed a deal with Advantage Sales and Marketing to increase the distribution footprint throughout the US.
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. See more at: www.vitamin-fizz.com, www.twitter.com/vitaminfizz, www.facebook.com/drinkvitaminfizz and www.instagram.com/vitaminfizz.
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®. http://minercoresources.com.
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
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