SEATTLE, March 11, 2015 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCQB:BCCI), via GlobeNewswire, a Nasdaq Company, announced that the franchise advertising campaign currently placed to tie in with the awareness developed from the inclusion in the latest INC Magazine article "Fast-Growing Franchises Lead Industry Into 2015" and in the "Corporate Innovators To Watch in 2015" presentation shown in the current issue of Forbes Magazine is producing immediate results. Traffic directly to the franchise page of the Baristas.tv website is up over 88% over the last 3 weeks and applications for very qualified franchisees are being processed.
Baristas will continue to build on the current awareness by expanding the franchise based advertising with an advertisement in the April issue of INC Magazine's franchise section as well as placements within the Franchise Minute Radio program which highlights successful and profitable franchise opportunities.
Barry Henthorn CEO stated: "Not only have we been experiencing a dramatic increase in the number of visitors to our franchise page but the quality and sincerity of the inquires has increased leading to new partnerships and alliances that previously would not have initiated without the continued and recent exposure that Baristas has experienced. We are ramping up our advertising and marketing efforts in order to maximize our opportunities."
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has also now begun opening locations in shopping malls.
Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of "Baristas Grounded in Seattle" a reality TV show that premiered Oct. 11 2014 on WEtv (and can be viewed for a short time at http://youtu.be/NnTP58vbc1k) that takes an unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in seven greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv