LAUNCH Agency Introduces New Creative Director

DALLAS, June 3, 2015 (GLOBE NEWSWIRE) -- From a self-professed "popular culture-obsessed kid," to an adult with a boundless love for creative expression in all forms, Seth Perisho has found a home in advertising, and more recently, at LAUNCH Agency.

Starting at TracyLocke in the late '90s, Seth began his career working on brands like Pizza Hut and Pepsi. He moved to Barkley in Kansas City to work on Sonic Drive-Ins and Payless ShoeSource, then GSD &M in Austin for Chili's and BMW. All the while he steadily built his copywriting portfolio and his understanding of the ad business. In 2008, he jumped ship from the holding company-owned empire to Ampersand, a smaller Austin boutique agency where he discovered his niche.

"I could really have an effect on the culture at an agency that size," Seth says. "At a big shop, I could do great work on my accounts, but it's hard to have a huge impact on where the agency is headed culturally. Being the ego-driven guy I am, I like to look at a place after I've been there a while and see some things that are better because I was there."

Seth's mission as Launch Creative Director is simple: to make the agency a stronger regional player.

"When you think about the ad industry in the Southwest, you think about the great campaigns that have come from GSD &M and Richards Group," says Seth. "I want Launch to take its rightful place among those names. Our work isn't just an expression of our client's value; it's an expression of the agency's. We'll always be looking for ways to make it even better."

Seth is looking forward to getting his hands dirty at LAUNCH, and he's sure to make a valuable addition to the team.

Launch Agency is a full-service advertising agency based in Dallas. Founded in 2003 after spinning off from Temerlin McClain, they are nationally recognized for award-winning creative work, and for positioning and marketing both fast-growth and mature companies. Current clients include Park Place Dealerships, Interstate Batteries, Borden Dairy, Pioneer Brand and Promised Land Dairy. Visit http://www.launchagency.com or www.facebook.com/launchagency to learn more.