CORONA, Calif., Sept. 30, 2015 (GLOBE NEWSWIRE) -- Majestic Sign Studio was selected to provide fleet wrap advertisements for Amazon Fresh, the e-commerce giant’s grocery delivery service, in a variety of locations, including San Diego, Buena Park, Inglewod, San Francisco Bay and New Jersey. The company delivered full wraps on 24 vans and partial wraps on 55 vans which included refresher ads, successfully bolstering visibility and branding on the project.
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Expertise in vehicle wraps was the primary reason Majestic Sign Studio was chosen for the project. “Vehicle wrap advertising is an extremely useful advertising tool that can be done for less than a dollar a day per vehicle,” said Gordy Wolfe, Co-Owner of Majestic Sign Studio. “Americans spend a lot of time in their cars, which translates into a lot of opportunity to have brand messaging reach commuters.” As Amazon Fresh continues to expand its service areas for their new online grocery business, it has set out to capitalize on the visibility and branding opportunities within delivery locations with its van and truck fleets.
The stringent selection process required high quality wraps, plus a high level of flexibility and coordination to ensure minimal disruption to the work flow as fleet vehicles were taken out of service while the wraps were applied. Majestic Sign Studio underwent a thorough review of their physical workspace, where applications, printing resources, workflow procedures, and staff were coordinated and executed. Through proactive communication, Majestic Sign Studio was able to maintain a tight timeline and coordinated with a number of people, schedules, installers, and locations, extending as far as the East Coast. From the time artwork was approved, Majestic Sign Studio was able to complete all work in 35 days.
Amazon Fresh wraps were applied to 79 of Amazon Fresh’s delivery vehicles. “We provided our expertise by carefully resizing artwork to perfectly match the size and shape of each vehicle,” said Wolfe. In addition to the Amazon Fresh permanent fleet wraps, refresher ads were also applied in three locations per vehicle: the passenger and driver rear quarter panels with a third location at the top back portion of each vehicle. The refresher ads promote various partnering companies, including Kraft, Lactaid, California Avocados, and CitiBank. Unlike the permanent wraps, these refresher ads will be replaced on a quarterly basis.
About Majestic Sign Studio
Majestic Sign Studio is a leading full-service sign and graphics company headquartered in Corona, California. A family-owned business specializing in custom signage and digital graphics in Southern California, Majestic Sign Studio offers interior and exterior signage, wall murals, window graphics, fleet vehicle wraps and banners, as well as logo design and marketing materials. Service areas include Riverside, Los Angeles, San Diego, San Bernardino, and Orange Counties. For more information, visit www.majesticsignstudio.com.