RICHFIELD, Ohio, Jan. 21, 2016 (GLOBE NEWSWIRE) -- MobilityWorks is pleased to announce a fresh new look for its growing nationwide presence of wheelchair van showrooms and rental center locations. With its recent acquisition of a major competitor in the mobility van marketplace, they felt it was time for a complete change to its logo and branding. Over the next few months, the company will be rolling out the new look at 56 consumer stores in 20 states with all new exterior signage and more modern interior designs. Online changes have already taken place on the company's website, social media and other media channels.
Along with a new green and blue logo featuring a moving wave design, the new tagline "be there" was created to compliment a new brand message. MobilityWorks wants people to know that they don't just sell products; they change people's lives.
"The tagline speaks to breaking down barriers, removing obstacles, and living life by having accessible transportation," said MobilityWorks Vice President of Marketing Chris Paczak. "MobilityWorks doesn't empower its clients, we provide solution options to help them empower themselves."
To assist with the project, MobilityWorks hired Wyse, a highly respected Cleveland-based agency to help with recreating their brand. Together, they researched 20,000 wheelchairs users and a variety of focus groups, including caregivers and medical professionals. The result of the extensive research led to positioning the new brand with a persona of 'Value and Emotion'. Wyse has worked with global clients such as Sherwin Williams, Cleveland Clinic, Smucker's and Moen.
"We set out to redefine the brand message to our clients, influencers, and the industry to speak on behalf of our customers and people with mobility limitations everywhere," added Mr. Paczak. "The new logo is one that speaks to 'motion' and a modern feel that will resonate with people when they see it." As part of the new brand, 'Connect With What Matters' is being utilized as the featured headline on its new brochures and marketing materials.
About MobilityWorks
MobilityWorks (aka WMK, Inc) is an Ohio-based Inc 500|5000 company with more than 700 full-time employees throughout the country. They are the USAs largest mobility dealer of wheelchair accessible vans. Founded in 1997, MobilityWorks now has 56 showrooms in 20 states. The MobilityWorks Commercial Division, headquartered in Akron Ohio, is the largest converter of full-size wheelchair vans in the country. For additional information about MobilityWorks, go to www.mobilityworks.com.