Selligent Announces US Agency Partnership Program Growth

NEW YORK, NY, and BRUSSELS, BELGIUM--(Marketwired - Jul 25, 2017) - Selligent, a provider of relationship marketing solutions based on consumer insights, today announced that it has substantially increased its Agency Partner Program in the United States. The strategic initiative brings brands, agencies and the Selligent platform together to drive more successful relationship marketing. The partner program illustrates Selligent's focus on collaborative marketing and on solving the complexities that brands face as consumer expectations increase and behavior changes.

Brands are investing in new strategies to keep pace with the demands of entitled consumers, who expect interactions to be relevant and streamlined across channels. To execute effectively, relationship marketers are turning to agencies, which offer expertise in consumer-first strategy, data and creativity. The Selligent partnership program provides the flexible, robust technology foundation to complement these capabilities.

Agency partners can rely on Selligent's universal consumer profile to deliver superior people-based marketing. The platform's campaign execution capabilities support agencies and clients in developing nimble creative strategies, and in managing data, targeting and reporting. These consumer-focused elements that make up Selligent's software have proven attractive to agencies looking for a technology partner that can grow and change along with their varied needs.

Recent agency partners include:

• Theorem
• InboxMarketer
• Klick Health
• S&P
• Amberleaf
• ADM
• Quaero

"Agencies are tasked with providing brands fully realized consumer first marketing, and our partnership program is designed to support such initiatives across data, insights and execution," said Ryan Cahill, VP Sales and Marketing at Selligent. "Delivering relevance and value to consumers today is difficult. We have hired five new partner managers in the US and Europe to ensure success with agency partners and are committed to supporting them as we grow to include new partners in the future."

About Selligent

Selligent's omnichannel marketing platform empowers marketers to engage with consumers using relevant insights. Our technology was built to support our Consumer-First Marketing philosophy, which makes consumer needs the trigger for all brand actions. With Selligent, B2C brands can bridge the gap between big data and real-time campaign execution, creating valuable interactions across channels that become more relevant over time.

Built around a universal consumer profile that paints a complete picture of each consumer by incorporating all of her brand interactions, Selligent's natively integrated platform meets the needs of relationship marketers better than any solution on the market. Today's entitled consumers expect relevant and valued messages in the moments that matter, and Selligent's solutions make that possible.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent's proven platform, including InterContinental Hotels Group and ING. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent serves over 30 countries with local, personalized service.

Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.