NEW YORK, Nov. 01, 2017 (GLOBE NEWSWIRE) -- Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, today announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement.
Working in tandem with Sizmek’s data enablement, creative optimization and media execution capabilities, Sizmek’s Verification API framework provides a unified, streamlined way of trafficking, as opposed to manually wrapping and sending tags back and forth between technology providers, which can delay campaign launches, amplify human error, and add experience-impacting latency.
“Our customers demand greater control and transparency in an increasingly complex ecosystem,” said Mike Caprio, Chief Growth Officer at Sizmek. “These partnerships are critical to supporting our clients to the fullest and showcases our commitment to helping customers realize the benefits of a unified platform that sits across the entirety of the media plan.”
"With the enormous growth in digital video advertising, it’s critical that technical platforms can deliver the speed and accuracy necessary to support the client demand,” said Steve Woolway, SVP of Business Development at DoubleVerify. “We applaud Sizmek for investing in the underlying technology and integration that support the most advanced levels of 3rd party video measurement and authentication."
The HTML5 video framework is fully supported by Sizmek’s In-Stream HTML5-based VPAID and In-Stream Enhanced Video formats.
“We continuously aim to not only increase operational efficiencies, but empower our clients to be proactive about their media quality,” said Harmon Lyons, SVP of Business Development, at IAS. “Through this integration with Sizmek, ads that will not meet client’s expectations of brand safety, ad fraud, and/or geo-complaince can be blocked from ever serving.”
“Clients increasingly demand assurance that their ads are viewable and seen by real consumers,” said Steve Ahlberg, SVP of digital advertising products at comScore. “Our industry-leading verification solutions bring this accountability to digital advertising, and our partnership with Sizmek gives clients an even more efficient way to benefit from those services.”
About Sizmek
Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients’ media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.
About Integral Ad Science
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 500, Crain's Fast 50, Forbes America's Most Promising Companies, and I-COM's Smart Data Marketing Technology Company. Learn more at www.integralads.com.
About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
About DoubleVerify
DV is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.
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