Flashtalking Announces Latest MRC Accreditation Highlighting Commitment to Measurement Integrity

NEW YORK, NY--(Marketwired - Dec 19, 2017) - Flashtalking, the leading global independent platform for ad delivery, unification and insights, announced it has received additional MRC accreditation, most recently for Mobile Web and Mobile In-App Display Served Impressions. Flashtalking also was granted continued accreditation of its desktop display viewable impression measurement. This included an assessment of its compliance with the GIVT requirements of the IVT Guidelines. The update assures the marketplace that the company complies with applicable industry standards for measuring served impressions in Mobile Web and Mobile In-Application (In-App) environments and further demonstrates Flashtalking's leadership position in cross-channel media quality measurement and optimization for advertisers.

"Our clients, all major brands and their agencies, rightly expect us to uphold the highest standards on verification, quality and transparency, even more critical as they up their investment and creative innovation in mobile," said Dan Rosler, Flashtalking VP Platform Operations. "As we maintain our own leading edge in the space, we are pleased to be accredited by the MRC on these key mobile web and in-app considerations. This provides added assurance for our clients."

MRC accreditation signifies that Flashtalking's solutions adhere to the MRC's Minimum Standards for Media Rating Research and to industry-accepted standards for mobile web and in-app impression measurement. The intensive auditing process Flashtalking has undertaken includes submitting its systems, procedures, and documentation for annual inspection and testing by an independent auditor. Engineering staff must follow strict change management protocols to ensure the integrity of the Flashtalking platform and all global employees are required to conduct themselves according to high, documented professional and ethical standards.

"We congratulate Flashtalking for earning MRC accreditation for this expanded set of metrics," said George W. Ivie, CEO and Executive Director of the MRC. "The digital advertising marketplace continues to press for high quality measurement in both desktop and mobile, and Flashtalking's newly accredited served display impressions in mobile web and in-application environments evidences its commitment to meet this challenge."

About Flashtalking
Flashtalking equips advertisers and their agencies to create, activate and measure data-driven advertising across digital channels and formats. Our programmatic creative and analytics platform unifies audience, media and creative to deliver personalized messaging while optimizing performance of media and creative. With cookie-less tracking, connected log-file and algorithmic attribution, we can coordinate, augment and analyze data signals to support our clients at the crossroads where data, relevant creative, and unbiased measurement intersect with expertise, service and a deep partner ecosystem.

Born in the U.K., headquartered in New York, Flashtalking spans the globe with offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information visit www.flashtalking.com.

About MRC
MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by MRC. Additional information about MRC can be found at http://mediaratingcouncil.org/.