NEW YORK, April 25, 2018 (GLOBE NEWSWIRE) -- Eye Square, a Berlin-based market research agency renowned for its analysis of implicit customer reactions and innovative ad testing solutions, has announced the launch of its live ad testing offering in the US market. The service aims to serve the burgeoning and increasingly important areas of advertising testing on social media platforms and e-commerce sites.
Eye Square is the only market research company with the capability to perform ad testing on live websites. Eye Square’s unique testing software presents ads in the authentic viewing context of leading social platforms like Facebook, YouTube, Instagram and Snapchat, on both desktop and mobile devices. As a result, marketers can gauge the true impact of an ad in the context in which it will appear to prospective viewers, yielding far more insightful response metrics from which marketers can optimize their campaigns.
In a published report, “Putting Creative Pre-Testing to the Test,” Facebook verified the effectiveness of Eye Square’s live ad testing platform in comparison to two other creative pre-testing solutions. The report found that advertisements tested in a live platform scenario provide more predictive results and insights than those tested in a simulated environment.
Eye Square’s platform also offers live testing in e-commerce environments such as Amazon, Walmart and other dedicated retail sites. The testing can confirm:
- How shoppers behave on an e-commerce site
- The impact of different ad layouts
- How images should be displayed
- The impact of various prices and promotions
Based on Eye Square’s analysis, marketers can adapt their packaging and category display, track user response to text and images, and optimize their creative content to maximize ROI.
“The ability to pre-test advertisements on a live social media platform or e-commerce site is an absolute game changer for online marketers,” commented Jeff (Ephraim) Bander, Eye Square’s Chief Revenue Officer. “Over the last 18 years, Eye Square has moved the market research industry forward with their innovative solutions. I have no doubt that our new live ad testing will revolutionize advertising in the U.S. market, as our technology offers both quantitative and qualitative data on how consumers respond to online ads within the context of their real social feeds and online shopping scenarios.”
Eye Square first began developing its proprietary online technology for market research purposes more than 15 years ago, and its solutions have evolved to include mobile, desktop, webcam and virtual reality applications. Its “implicit response” analysis is unparalleled in its ability to measure intangible consumer response to digital advertisements, tracking everything from eye movement and attention to facial expression and emotional response.
“Eye Square offers a unique approach to detecting decisive signals in the digital now,” said Michael Schiessl, CEO, Eye Square. “With our proprietary algorithms we can test & predict with immediacy: user experience, brand and media experience, and shopper experience. Our transparent, real time approach ensures business success for brands and marketers of all types”.
Eye Square recently launched in the U.S. market with the opening of its New York office. The company’s U.S. debut was also strengthened by the hire of Jeff (Ephraim) Bander as Chief Revenue Officer. Bander’s extensive experience and thought leadership in the field of neuromarketing includes being recocognized as an Advertising Research Foundation (ARF) Great Mind Award winner, which celebrates individuals who contribute to the advancement of advertising research.
About Eye Square GmbH
Eye Square is a leading global provider of innovative market research specializing in the fields of User Experience, Brand & Media and Shopper Experience Research.
Founded in 1999, Eye Square pioneered the use of eye tracking for user and market research, building up one of the largest databases for user experience, eye tracking, and advertising effectiveness data worldwide. These data allow Eye Square to benchmark how users experience new websites, mobile applications, products and advertisements against established biomarkers.
Eye Square’s extensive client portfolio include major companies such as eBay, LG Electronics, Vattenfall, Deutsche Telekom, Google, and P&G, among others.
Media: Silicon Alley Media for Eye Square
Contact: Alexandra Levy
Phone: +1 650-996-5758
Email: alex@siliconalley-media.com