New York, NY, July 11, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, today announced that the U.S. Patent and Trademark Office (USPTO) has issued patent US 9,977,877 that protects the Company’s collection and segmenting of viewership data across a plethora of streaming platforms available worldwide. The patent protection raises the Company’s strategic importance to organizations vying to measure total viewership of television programming and movies across all platforms and channels available to consumers. The Company will begin exploring strategic monetization options for its growing IP portfolio.
The Company tracks viewership of over 50,000 premium TV shows and movies, and has amassed more than 3.5 years of household viewership history since initially filing for patent protection. The viewership data is aggregated and cataloged in a deterministic way to gauge household media interests and affinities worldwide. PeerLogix monetizes the information by licensing and reselling to partners in three core areas: 1) Digital advertising; 2) Product placement for content producers; and 3) Content procurement and recommendation for OTT networks.
Marketers can purchase the Company’s OTT viewership data to reach, target and measure advertisements directly to households streaming OTT TV shows and movies. With over half of US households streaming OTT content daily (source: ComScore), the patent protection solidifies PeerLogix’s significance in advertisers’ solutions to address cord-cutters and streaming video, including smart TV.
Additionally, content producers and OTT-streaming networks leverage the Company's viewership data to analyze demand trends around the world. Leveraging the extensive historical viewership library enhances analysis for content procurement and buying decisions, to determine specific content households are interested in, in real-time. Furthermore, the Company’s data is integral to measuring the effectiveness of product placement and total viewership of programming across all streaming platforms. The Company’s data is the only commercially available source of viewership on this scale, and patent protection further entrenches PeerLogix as a leader in household media demand.
“This patent anchors and protects our company’s technology and gives us exclusive license for regulating the tracking, monitoring and enforcing of consumers streaming OTT media amongst a multitude of streaming media applications,” said Ray Colwell, CEO of PeerLogix. “Our platform can categorize online activity in a multitude of ways deemed valuable for determining consumer interest, such as movie studio, genre, TV network and actor or actress. This patent puts us firmly on track to establishing our platform as the standard audience-measuring system for OTT audiences.”
The Company has applied for multiple patents and this is the first to been granted. The next patent forthcoming titled “Systems and methods for managing data assets associated with peer-to-peer networks” will expand upon the Company’s protections for monitoring and monetizing household media activity on a multitude of streaming frameworks, such as additional platforms and technologies. It will include relevant business applications to advertising, content production and legal industries.
About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.