LOS ANGELES, April 16, 2019 (GLOBE NEWSWIRE) -- LOS ANGELES (April 4, 2019) – Davis Elen, one of the largest independently owned advertising agencies on the West Coast, was recently named agency of record for Zircon, the world’s leading manufacturer of stud finders and other advanced scanning and detecting solutions for DIYers and professional contractors.
With experts projecting a robust outlook for residential remodeling throughout 2019, this new relationship represents a major opportunity for both Zircon and Davis Elen.
As its full-service agency, DE is charged with revitalizing the brand from the ground up – developing a website strategy and design, social media strategy and content, packaging design, as well as new product launches. The agency will also assume all media-buying responsibilities.
“As a company, we are focused on delivering the best products and customer service in the industry,” commented Zircon President and CEO John Strauss. “We are thrilled to partner with an agency with the proven track of Davis Elen. They will bring a unique expertise that will enable us to reach our distinct audiences at every level and creatively set our brand and products apart from the competition.”
Agency Co-President and Chief Creative Officer, David Moranville, is looking forward to the partnership and the opportunity to elevate the brand and deliver new customers: “Zircon is already the dominant global player in the stud finder business. The company’s mission is focused on bringing innovation to the industry through new features and technology. Our goal is to bring those to life in fresh, creative and interesting ways. Our work will amplify their message and create new ways to engage their customers at every touchpoint in the customer journey.”
Zircon CEO Strauss has his eye on the future: “We know this partnership will play a critical role in creating strong connections with our customers and achieving our plans for growth over the next several years and beyond.”
ABOUT DAVIS ELEN
Davis Elen is a full-service, independently-owned advertising agency with $300-million in billings. Headquartered in downtown Los Angeles, DE also has six satellite offices across the country. Since its inception in 1948, the agency has focused on creating impactful work for a prestigious roster of clients that includes Toyota, McDonald’s and GreatCall. For more information, visit www.daviselen.com.
ABOUT ZIRCON
Founded in 1975, Silicon Valley-based Zircon’s mission is to provide affordable, accurate, and easy-to-use stud, metal, thermal, and electrical scanning and detecting solutions for DIYers and professional contractors alike. Zircon’s team of Tool Pro Experts provide superior customer service and know the ins and outs about tools, construction, and the challenges that DIYers and professionals face with a diverse list of projects. Zircon® tools have worldwide appeal and can be found in 30 countries throughout the Americas, Europe, Asia, and Australia. Zircon continues to be the only company dedicated solely to electronic hand tools and with a focus on the entire customer experience.