NEW YORK, Aug. 17, 2023 (GLOBE NEWSWIRE) -- Digital marketing services pioneer Kepler today announced that the Kepler Intelligence Platform (KIP) has been selected as winner of the “Best Marketing Performance Management Solution” award in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry.
KIP is a comprehensive technology suite designed to address all the primary needs of modern digital marketers, from insight generation to campaign management and full program optimization. The proprietary platform has been built entirely in-house over more than 10 years and is deeply embedded into all of Kepler's clients' marketing programs. There are three core product suites: KIP Create, KIP Connect, and KIP Control.
KIP Create is a cross-platform campaign management system that enables more integrated campaign planning and streamlined ad trafficking and platform setups. KIP Create provides marketers with more agility to react to rapidly changing consumer and business needs, enabling Kepler's teams to move from insight to in-market campaign within hours.
KIP Connect is a comprehensive data management solution that provides brands with seamless first- and third-party data integrations, audience identification and segmentation capabilities, and automated reporting—all in a secure, privacy-safe environment. KIP Connect currently integrates more than 200 million data points per minute across thousands of unique data tables.
KIP Control is an analytics engine that provides teams with automated insights and advanced analytics. More than 50 automated algorithms can be customized to each account that cover all data-based decisioning needs, including performance forecasting, audience insights, optimization recommendations, and more.
"We designed KIP to systematically upgrade the way marketers plan and manage omnichannel campaigns. We're proud of what we've built so far and the results we've seen for clients," said Nathan Kangpan, Global CIO at Kepler. "With KIP, we've helped marketers gain entirely new insights about their business and customers and improved their KPIs by as much as 4x through the power of our technology."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted more than 3,500 nominations from over 19 countries.
“Put simply, the Kepler Intelligence Platform is a breakthrough end-to-end digital marketing orchestration and decisioning engine that helps brands achieve their marketing goals. Congratulations to the entire Kepler team on winning the ‘Best Marketing Performance Management Solution’ award,” said James Johnson, Managing Director at MarTech Breakthrough. “Digital marketing is getting more complex, and MarTech solutions for point solutions can create extensive confusion for clients on how to evolve their brand. KIP helps simplify the complex by integrating the critical components of digital marketing ad operations against signals for optimization.”
About Kepler
Kepler is a global agency built for a digital world. We help clients harness the immense power of data, technology, and human understanding to transform their marketing, forge more personalized consumer connections, and derive breakthrough business impact. Founded in 2012, the company is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow kyu companies include: IDEO, Sid Lee, SYPartners, Godfrey Dadich, and BEworks. More information can be found at www.keplergrp.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
Natalie Linder, Simpatico PR
natalie.linder@simpaticopr.co.uk
