Dublin, March 26, 2025 (GLOBE NEWSWIRE) -- The "Smart Advertising - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

The global market for Smart Advertising was valued at US$1.8 Billion in 2024 and is projected to reach US$2.2 Billion by 2030, growing at a CAGR of 3.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the Smart Advertising market is driven by several factors. The increasing penetration of smartphones and digital devices has expanded the reach of smart advertising campaigns. Rising consumer demand for personalized content has encouraged brands to adopt AI-driven advertising solutions. The shift toward programmatic advertising is enabling cost-effective and scalable campaign execution, particularly for small and medium-sized enterprises.

Furthermore, advancements in data analytics and privacy-compliant targeting technologies are boosting confidence in smart advertising solutions. The growing popularity of omnichannel marketing strategies, combined with significant investments in advertising technology, is further fueling market growth. These factors underscore the pivotal role of smart advertising in shaping the future of digital marketing.

What Makes Smart Advertising the Backbone of Modern Marketing?

Smart advertising is revolutionizing the way brands interact with consumers, leveraging advanced technologies to deliver personalized, data-driven campaigns. Unlike traditional advertising, smart advertising uses tools like artificial intelligence (AI), machine learning, and predictive analytics to understand consumer behavior and preferences in real time.

This approach enables businesses to create highly targeted advertisements that resonate with specific audiences, maximizing engagement and conversion rates. With the proliferation of digital platforms and the rise of connected devices, smart advertising has become an indispensable tool for marketers aiming to capture consumer attention in an increasingly fragmented media landscape.

How are Technological Innovations Reshaping Smart Advertising?

Technological advancements are at the core of the smart advertising market's evolution. AI and machine learning are enabling advertisers to analyze massive datasets, identify trends, and optimize campaigns dynamically. Programmatic advertising platforms are automating the buying and placement of ads, ensuring cost-efficiency and precision targeting.

Additionally, augmented reality (AR) and virtual reality (VR) technologies are enhancing consumer engagement by offering immersive ad experiences. The integration of smart advertising with voice-activated assistants and IoT devices is further broadening its scope, enabling real-time, location-based targeting. These innovations are transforming advertising from a one-size-fits-all approach to a personalized, interactive experience.

What are the Emerging Trends and Applications in Smart Advertising?

The applications of smart advertising are expanding across multiple channels and formats. Social media platforms are a primary focus, with dynamic ads tailored to user behavior dominating feeds and stories. Video advertising, particularly on streaming platforms, is leveraging smart technologies to deliver contextually relevant content. In retail, in-store smart displays are using facial recognition and AI to customize messages for shoppers.

Another emerging trend is sustainability-focused advertising, where brands highlight eco-friendly initiatives to appeal to environmentally conscious consumers. The adoption of blockchain for ad transparency and fraud prevention is also gaining traction, addressing longstanding concerns in digital advertising.

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as AdQuick, BM Outdoor Media, Clear Channel Outdoor, LLC., Criteo, Guangzhou Qeoyo Technology Co., Ltd. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Segments

• Component (Smart Advertising Hardware, Smart Advertising Software, Smart Advertising Services)
• Product Type (Digital Billboards, Digital Posters, Interactive Kiosks, Other Product Types)
• End-Use (Corporate End-Use, Education End-Use, Government End-Use, Food & Beverage End-Use, Other End-Uses)

Key Attributes:

Key Topics Covered:

MARKET OVERVIEW

• Influencer Market Insights
• World Market Trajectories
• Economic Frontiers: Trends, Trials & Transformations
• Smart Advertising - Global Key Competitors Percentage Market Share in 2025 (E)
• Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)

MARKET TRENDS & DRIVERS

• Increasing Demand for Customized Ad Campaigns Drives Adoption of Smart Advertising Services
• Expansion of E-Commerce Platforms Fuels Demand for Targeted Advertising Solutions
• Rising Focus on Omnichannel Advertising Enhances Market Opportunities
• Integration of AI-Powered Tools in Ad Services Propels Technological Growth
• Proliferation of Social Media Advertising Boosts Demand for Smart Advertising Services
• Advancements in Automated Content Creation Tools Enhance Service Capabilities
• Growing Emphasis on Real-Time Campaign Optimization Drives Market Growth
• Collaboration Between Advertising Agencies and Data Analytics Firms Propels Innovation
• Increasing Investments in Influencer Marketing Enhances Service Demand
• Emergence of Video-Driven Advertising Platforms Fuels Growth Opportunities
• Adoption of Subscription-Based Advertising Services Expands Market Scope
• Rising Preference for ROI-Driven Advertising Solutions Drives Demand

FOCUS ON SELECT PLAYERS:Some of the 27 companies featured in this Smart Advertising market report include:

• AdQuick
• BM Outdoor Media
• Clear Channel Outdoor, LLC.
• Criteo
• Guangzhou Qeoyo Technology Co., Ltd.
• Intersection
• JCDecaux SA
• Lamar Advertising Company
• MediaMath, Inc.
• Nevon Solutions Pvt Ltd

For more information about this report visit https://www.researchandmarkets.com/r/a24gqp

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Attachment

• Smart Advertising Market

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